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Ally Greer's insight:
Content, lean or not, is nothing without a solid story. 
Lauren Richardson's curator insight,
June 30, 2013 8:13 AM
What stories does your business have to tell? 
Jenifer Rettler's curator insight,
July 2, 2013 1:10 PM
Good stories increase engagement and boost learning. Have you tried adding sensory components to your stories? 
Lyndsay Rees-Jones's curator insight,
August 2, 2013 7:49 AM
Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.
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Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines. Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing. Via Lauren Moss
storycontent's curator insight,
June 10, 2013 12:42 PM
Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen. 
Emmanuel 'Manny' Gigante's curator insight,
July 11, 2014 11:43 AM
get #leancontent. it's good for your stress and your company's growth.
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The secret to content marketing success is to build a well-oiled machine. You could create completely unique content for every medium. But why waste content that still has legs?
Ally Greer's insight:
Mark Sherbin always has great content tips to offer. Here, he asks the ever important question, "is your content getting the most out of its life?" Philosophical as it may sound, it's a question that you should consider with each piece of content you produce. How can it be repurposed? I challenge you to do three things with each piece of content you produce in the next few weeks. Get ready to see an increased impact with much less time spent, and share your experiences here!
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Ally Greer's insight:
Videos are a great form of lean content marketing - they can be repurposed (if you do it right) and are super shareable.
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SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
Arabella DeLucco's insight:
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup. Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact.
Beth Kanter's curator insight,
May 24, 2013 3:38 PM
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform. 
Free Viral Ads's curator insight,
July 7, 2013 3:26 AM
SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content. SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals & organizations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses. Anyone can view presentations & documents on topics that interest them, download them and reuse or remix for their own work.
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Ally Greer's insight:
Presentation given at Lean Startup Conference 2012 by Stephanie Hay. Here, she discusses how the Lean Startup methodology of testing and iteration can be applied to producing content to acquire new users.
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Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Ally Greer's insight:
Great post by Mark Sherbin on the true meaning of lean content and some excellent tips on how to get started and continue keeping your content lean!
Marilyn Korhonen's curator insight,
June 20, 2013 10:13 AM
This content is useful to grant proposal writing because it provides a method for focusing content (proposal) into an easily accessible message.
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Even as a seasoned writer, I'm not immune to making simple but stupid mistakes. Via Marie Ennis-O'Connor
Ally Greer's insight:
If any of your content contains any of these, abort mission!
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![Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Lean content marketing | Scoop.it](https://img.scoop.it/0seJh_XjUK_uIoz9w7DgQjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Ally Greer's insight:
68% of consumers spend time reading content from brands that they like, and 70% of people would rather learn about brand via articles and interseting content than advertisements. But, that doesn't mean that you need to spend 70% of your time creating this content. Keeping your content interesting and lean will help you not only reach, but please your current and potential customers and you only have to spend a small amount of time on it. Sounds like a win-win to me! While you're at it, though, check out the rest of this awesome infographic with tons of stats and tips on creating content with impact.
Steven Mallach's curator insight,
May 15, 2013 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 2013 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 2013 11:43 AM
90% of organizations use #Content Marketing....its not the future.
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" When I was like 8 years old I told my dad that I was going to build a birdhouse for my mom. This was our conversation. Dad – That's great son, what's your plan? Me – Plan? Dad – Yeah, what kind of birds are going to live in it? How are you going to build it? That stuff. Me – I don't know I'll get some boards and nails and bang them together … hammer and some glue...paint... maybe string... um ... woodpecker... *mumble*. Dad – Great son. Knock yourself out."
Ally Greer's insight:
Ever try inventing, building, or maintaining anything without a plan? Admittedly, I have. Rob Skidmore has too. It didn't work out so well for either of us.
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Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Ally Greer's insight:
Great perception of lean content from Scoopiteer Marty Smith.
Randy Bauer's comment,
May 3, 2013 12:17 AM
Great scoop @Ally Greer. Very insightful message of content and the art of curation. I will refer to this again and again.
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From
visual
This infographic explains content marketing and its advantages for companies/organisations/brand.
Ally Greer's insight:
Thought content marketing was a fad? Think again.
Emmanuel 'Manny' Gigante's curator insight,
May 1, 2013 2:53 AM
why the dirty little letter in your content is "n" it should be "x" 
BEST-CAEXI 's curator insight,
May 2, 2013 7:42 PM
Ce que vous devez savoir sur le marketing de contenu
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If web visitors are slipping through the cracks, your site might not necessarily need a complete overhaul. It may come down to your landing page design.
Ally Greer's insight:
If you lose your reader at your landing page, the rest of the content on your site doesn't even matter! Some great tips here to make the most of the first impression your website makes.
andrew cronnie's curator insight,
August 13, 2013 1:53 PM
Avoiding losing readers at your digital front door!!!
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I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. Via Guillaume Decugis
Ally Greer's insight:
Here's a new way to think about lean content: from the reader's perspective! Content creators aren't the only ones without the time to spend making original content. Consumers of content don't want to have to spend more than a few minutes taking in what you have to offer. According to this study, most visitors to a webpage only read around 50% of the content on that page, and their main focus is on the visual aspects of the content. Considering the lack of desire of readers to spend time consuming your content should help motivate you to spend less of your time creating it.
Terry Patterson's comment,
July 20, 2013 12:37 PM
See Brian, there is no "cut off" for good articles, just user ability and interest to finish the read... yes, the medium helps (in your case you mentioned "listen") whatever works. In any case, believing that a user won't read an article because it is too long is a fallacy. Someone who believes that simply is not understanding their audience and not giving them what they need and how they need it in digital format.
Brian Yanish - MarketingHits.com's comment,
July 20, 2013 3:07 PM
As platforms change for content exposure with filters such as curation, on site like Scoop.it, writers need to remember that their readers may be looking for more information than a brief 500 word article because they have clicked through from a filtered source, not a random Google search.
Brian Yanish - MarketingHits.com's comment,
July 20, 2013 3:14 PM
Terry, when I look an article written by someone like Avinash Kaushik, I know that what I'm going to read is well thought out with sources to back it up. Not just something written as Google bait. eg. http://www.kaushik.net/avinash/analytics-tips-improve-search-social-compound-metrics/
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There seems to be a strong inverse correlation between the use of social media and users' attention spans: as social media becomes more popular, people are less willing to spend a lot of time reading long form content. Therefore, one might conclude that the obvious answer to this dilemma is to shorten your content, otherwise known as "microcontent."
Ally Greer's insight:
While it's not desirable to make up an entire content strategy of microcontent, it's certainly important to incorporate "shareable tidbits" into longer form content as well as creating lighter, leaner pieces of content to complement that longform. Supplement your blogposts with shareable images, give readers the option to Tweet (or otherwise share) quotes or facts from your longer blogposts, and reuse these pieces of microcontent yourself to make the most out of each minute you're spending creating content.
Suneeta ITBP's comment,
June 13, 2013 3:47 AM
I also believed that highlighting and making the categories in the content prominent will help users save time. Microcontent- as you call it make be crisp and too the point but it would also mean compromising on the information or knowledge that one may want to share....I truly believe that people are getting smarter through 'self-education' that comes from reading content that has in-depth information...unless we talking about entertainment, HUGE content that adds value will always find its share of takers !!!
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![Top 32 Power Words That Will Really Sell Your Content [Infographic] | Lean content marketing | Scoop.it](https://img.scoop.it/ZWVSs6WeAvkRYW619aEQ8Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Getting people to notice your content is a mastery that takes experience to fully comprehend. This power words infographic will help you find the shortcuts. Via Neil Ferree
Ally Greer's insight:
Use these words and your content is guaranteed to please!
Neil Ferree's curator insight,
June 4, 2013 10:51 PM
's comment June 5, 2013 2:42 PM
"hence" - That's not one I've seen often lately!
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Excellent tips for enhanced blog success... Most of us think our job is done after we hit the “Publish” button on WordPress. We take a deep breath, sit back in our chair, and congratulate ourselves on another article well done. Then we go back to pulling out what’s left of our hair, worrying about how to build more links. While we pull out our hair, though, we miss the Penguin and Panda memo: Content Marketing IS link building. By now you should already understand the limitless value of high quality content. I hope you understand that publishing lots of low or medium quality articles won’t help and that buying links or joining blog networks will only result in grief in the short or long term. The article you’ve just published should be full of actionable “gems” that will answer questions that your buyer personas are asking about your brand, industry or service. You’ve given them something of supreme value. And now the real work begins. Your job is not done after you publish your post. Publishing marks the beginning of the most important aspect of content creation: outreach and promotions. 12 Steps to take after you have written a new blog post.... Via Jeff Domansky, eZangaInc
Ally Greer's insight:
Going back to one of our favorite Jay Baer quotes, "Content is fire. Social media is gasoline," writing a blog is simply the first step to getting your knowledge out there. A few tips for keeping your blog promotion lean: -Create a shareable visual to go along with it -Spend time writing witty social media copy (a Tweet, a Facebook post, etc) instead of just sharing the headline -submit your post for republishing on other blogs How do you get your content out there?
Kristina Aston's curator insight,
June 13, 2013 3:14 AM
The real work does begin after you hit publish! Thanks for these tips.
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Trimming down your content production may not be easy at first, but with a little adjustment and focus, you can get your content marketing in shape.
Ally Greer's insight:
Won't you join us tomorrow (Wednesday May 22) at our brand new HQ for a #leancontent meetup featuring Kevin Fisher of SlideShare?
Naomi Assaraf's curator insight,
May 21, 2013 2:04 PM
Lean is the only way to move forward in a startup. So, why not apply the same to your content? #lean
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"...Because Vitiello targeted his ideal co-founder so precisely, he’s not wasting any money on ad impressions or clickthroughs from poor quality matches (unless you count non-technical geeks like me). Lean content cuts through the noise and the ROI is trackable and immediate."
Ally Greer's insight:
Excited to see this article on using #leancontent on PRTipsforStartups.com by Chikodi Chima (@chikodi). He mentions our Lean Content Meetups in San Francisco. Interesting take on the applications of lean content for recruiting the right people.
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Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Ally Greer's insight:
Great article by Mark Sherbin from the Content Marketing Institute. Mentions my presentation, "More Impact with Less Time and Resources: Content Marketing the Lean Content Way," given at MarketingCampSF 2013. Mark gives some great points on how to become a leaner, better, faster, stronger content marketing machine!
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From
visual
Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters? Via Brian Yanish - MarketingHits.com
Ally Greer's insight:
Companies who blog regularly have better relationships with their customers. That's probably because 128 million consumers spend time reading blogs. That's, like, 256 million eyes. Potentially on your content.
Michelle Gilstrap's curator insight,
May 24, 2013 1:21 PM
If you are not blogging, this gives you all the reasons why you should. Giving information to your customers can make all the difference in who they chose. 
Bart van Maanen's curator insight,
May 24, 2013 3:04 PM
Dat bedoel ik: bloggen. Lees ook: http://www.beeldbedrijf.nl/2013/updates-schrijven-en-publiceren/ 
Sandrine Muir-B.'s curator insight,
June 26, 2013 9:14 AM
Still, many see blogs as very time consuming and don't know where to start. I think its worth the effort and you should start sooner than later! Thanks for the great infographics!
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![How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today | Lean content marketing | Scoop.it](https://img.scoop.it/6iNdSedMoHPeErCpIyoGIzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
Ally Greer's insight:
Every business needs a blog. It's no longer a question. While the content you host on your blog is important to your business, Genevieve Lachance brings up the important point that it isn't only about publishing your content on your blog, it's about how you share it and repurpose it after the fact. There are many ways to distribute and redistribute content (including Scoop.it!) and you can see them all in this beautiful infographic. This is really what #leancontent is all about.
Ally Greer's curator insight,
May 8, 2013 9:17 PM
There are so many ways to create, distribute, and repurpose content. Thanks Genevieve Lachance for including Scoop.it in this awesome infographic! 
@hectorarturo's comment,
May 11, 2013 2:19 PM
I don´t think you need a blog, I think is good to have a blog. The important thing is not the blog itself, the important thing is the message you want to give using it; the, you can give the message using the blog, but, you can give the same message directly, using social networks and plain text messages (without links). Many customers don´t want click, want the message.
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Gavin McMahon ( * Arresting visuals that compliment and support text are best. * Great headlines ROCK and are beyond important. * Find ways to end at the beginning looping back to core. Find Gavin's Powerfulpoint powerful example of a lean content blog here: http://makeapowerfulpoint.com
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You can't create clear, powerful content on a foundation of jargon.
Ally Greer's insight:
No matter what industry you're working in, chances are there are lots of buzzwords consistently floating around. Social media and the Tech/Startup industries in particular are infamous for complicating every blogpost, business pitch, and general conversation with nonsense jargon. Though using these types of words can give the impression of being knowledgeable and intelligent, when it really comes down to it, the audience eventually sees right through it. This post references some implications of overusing jargon, including appearing as though you have nothing new to say, playing it "too safe." and making things up. Yet, the burning question remains: how do we stop ourselves?
Two Pens's curator insight,
April 30, 2013 3:39 PM
If someone uses the word "ideate" in front of me, I will slap them.
Emmanuel 'Manny' Gigante's curator insight,
May 1, 2013 2:48 AM
the blaah blah blah can get distracting..... |
The above screengrab comes from a blogpost I was reading by Chris Brogan.
The post itself is an extremely worthy read about keeping things simple and achieving more in life by doing so (if this doesn't go along with the lean methodology, I don't know what does!).
The reason this photo is so important, though, is that it displays one of my favorite lean methodologies: providing (what I call) Tweetable Tidbits within your content. If your blogposts and presentations are awesome, they will be shared. The likelihood of them being shared by the same person more than once, though? Slim.
How, then, do we get our readers to share the same content multiple times, similarly to the way we do when we're promoting it? Physically give them different parts of the article to share. If i click on the "tweetable" link, I'm brought to a page with a pre-constructed tweet containing that specific quote as well as - you guessed it - a link to the blogpost that it came from. So, aside from sharing my blogpost, my readers are also sharing valuable tidbits that they found within it with no effort whatsoever.
Stick a few of these into your posts and your tidbits of genius will be more shareable than ever.