Lean content marketing
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Resources, tools, tips, and tricks for the most efficient use of content with the minimum use of resources.
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The Six Insider’s Secrets of Crafting Your Content Strategy [Infographic]

The Six Insider’s Secrets of Crafting Your Content Strategy [Infographic] | Lean content marketing | Scoop.it
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read on. Here are some tips that can be applied to your content strategy.
Ally Greer's insight:

While it will always be debated whether or not it's possible to create viral content, these are some of the qualities of content that has gone viral in the past.


Connecting with the emotions of your audience, as well as providing them with interesting stories and practical value, is one of the most important aspects of creating relatable content. And don't forget, relatable = shareable! 

Emmanuel 'Manny' Gigante's curator insight, October 13, 2013 12:11 PM

 great info for your content plans

Jackie Sue Griffin's curator insight, October 16, 2013 11:51 AM

So helpful!

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple
Ally Greer's insight:

A preview:


-27 million pieces of content are shared every day.


-91% of B2B marketers use content marketing.


-Having a blog increases your number of indexed pages by 434%


-90% of the information that comes to the brain is visual.


-Content marketing costs 62% less than traditional marketing.

David Lawyer's curator insight, October 20, 2013 9:21 PM

Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.

Dan Aldridge's curator insight, November 4, 2013 6:18 PM

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

Monica S Mcfeeters's curator insight, January 20, 2014 1:00 PM

Helpful info for those interested in marketing with content.

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Lean Content use of SlideShare

Lean Content use of SlideShare | Lean content marketing | Scoop.it
Feasible tips on how to get on Slideshare home page with real life examples and guidelines on how to improve traffic via Social Media
Arabella DeLucco's insight:

Great piece on posting on SlideShare.

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5 Marketing Tools That Won't Break the Budget

5 Marketing Tools That Won't Break the Budget | Lean content marketing | Scoop.it
Little or no marketing overhead? Don't let that stop you from using great marketing tools. These 5 all have free plans for you to start off with.
Ally Greer's insight:

With all of the tools out there, it's easy to get lost in the noise (of course, that's what curation is for ;) ).


If you're not sure where to start with your content strategy, these tools can help you get started with anything from creating original content for your website, to gathering data for your microcontent, and jumpstarting your PR - all with little to no budget.

Pete Renzulli's curator insight, November 4, 2013 9:59 PM

Plenty of solid marketing tools that don't require a big cash outlay. Just remember to improve your headline writng skills to take advantage of them :)

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Taking the guesswork out of content marketing | Marketing Magazine

Taking the guesswork out of content marketing | Marketing Magazine | Lean content marketing | Scoop.it
Taking the guesswork out of content marketing, Content marketing is the marketing tactic du jour.
Ally Greer's insight:

"The right information can transform your content marketing."


Test, test, test, and then use what works!

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How to Find Free Images With Google's Advanced Image Search

How to Find Free Images With Google's Advanced Image Search | Lean content marketing | Scoop.it
There are several benefits to complementing your blog posts with a little visual appeal, but photos must make sense and not infringe on any copyrights. Follow these simple steps to find royalty free images using the Google Images advanced search.

Via Simply Friday
Ally Greer's insight:

Images are the backbone of lean content - they draw in attention and make your content more entertaining and shareable. That said, it's no fun breaking the law and having to deal with those reprecussions (also it's illegal). 


Here's a cool way to find images that you won't be chased down for!

Fast Moving Targets's comment, September 10, 2013 11:04 AM
Verstandig om te gebruiken. Een fout is snel gemaakt. En dan duur.
Asparikrishna Prasad's curator insight, October 29, 2013 5:40 AM

Lean is about optimization of all the processes in any value stream.

It is about avoiding waste and reducing cost while increase value for the enduser. It is also about reducing cost.

4twenty2's curator insight, November 4, 2013 8:08 AM

Useful instructions here.  I have personally spent hours in google images trying  to find a picture for my blog, only to find that every one I choose has a fee attached.  Adding pictures to text makes it more compelling and enchances every "story"

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Your Blog Sidebar | Social Media Today

Your Blog Sidebar | Social Media Today | Lean content marketing | Scoop.it
Sidebars are ineffective places to promote your call to action, engagement items, or social media channels. Like most things, sidebars used to work but not anymore.
Ally Greer's insight:

Stanford Smith has a point: most bloggers do have a secret love affair with their sidebar. After some research and testing, though, it's pretty clear that they're the only ones. Blog readers aren't looking to be sold to, whether you're selling your blog archives, a subscription, other people's content, or an old fashioned advertisement. As humans in the 21st century, we've trained ourselves to ignore these types of things without even having to think about it.


Take a peek at the image above: the highlighted areas are the ones where readers spent their time, and the green outlined areas are where extra sidebar-esque content lived on the site tested.


When providing content to your readers, just get down to business. Provide quality and exceed their expectations - spend more of your time on that and less of your time on the sidebar and other parts of the page you're including mostly to please yourself.


This post also includes some interesting alternative actions you can take to achieve some of the things you might have been attempting with your sidebar content.

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21 Reasons You Must Become an Expert

21 Reasons You Must Become an Expert | Lean content marketing | Scoop.it
Building a lean content marketing team is easier — An expert perspective on the subject matter will help you understand what help you need.
andrew cronnie's curator insight, August 13, 2013 1:49 PM

Interesting article

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Why Lean Principles Can Yield Remarkable Content Marketing Results - Business 2 Community

Why Lean Principles Can Yield Remarkable Content Marketing Results - Business 2 Community | Lean content marketing | Scoop.it

The application of lean principles is a complex art that’s inspired countless books and professional certifications, and this article is by no means a comprehensive overview of the science of minimizing organizational waste. For a more comprehensive view, we recommend the book Lean Thinking. However, we’ve defined ways that you can stop committing “random acts of content,” and begin integrating content marketing into your organization’s overall structure. Here are some real-life applications of lean principles that can be applied to your content marketing strategy for remarkable results.

Arabella DeLucco's insight:

Lean Manufacturing principles applied to content strategy. 

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David Shing on context at Marketing’s Branded Content conference | Marketing Magazine

David Shing on context at Marketing’s Branded Content conference | Marketing Magazine | Lean content marketing | Scoop.it

Shing showed the audience dozens of examples of companies that do curate content well – brands such as Lego, Unilever, Band-Aid, Intel and Toshiba. Throughout the talk Shing, placed a heavy emphasis on the context of branded content and insisted marketers need to tell a variety of stories, each tailored to the time, place and way in which people will consume them.

Arabella DeLucco's insight:

Content is king, but context makes it more powerful. 

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5 Unique Social Media and Blogging Tips that Helped Us Reach $1 Million in Revenue

5 Unique Social Media and Blogging Tips that Helped Us Reach $1 Million in Revenue | Lean content marketing | Scoop.it
For this article, I wanted to dig out the lesser known tips and tricks for you to make your blogging and social media strategy work.
theclairbyrd's insight:

A great, insightful article focused on testing your social media and blogging strategies to show major gains from the team at Buffer. I love seeing the proliferation of "tested and true" social marketing strategies versus the "spray and pray" method.

How do you test for impact with your social media and content?

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Databoard for Research Insights – Think Insights – Google

Databoard for Research Insights – Think Insights – Google | Lean content marketing | Scoop.it
The Databoard allows you to explore Google's newest studies, share the data with others, and curate select data into a custom infographic. Learn more at Google's Think Insights.
Ally Greer's insight:

This awesome interactive dashboard was created by Google based upon data that they've collected from their analytical tools. You can select a category of data, explore different studies within that category, and get mini pieces of visual content to share individually, or to use within presentations or blogposts.


This is the Lean Content marketer's dream!

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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Lean content marketing | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman
Ally Greer's insight:

In this world of information overload, infographics are easy to understand, easy to remember, and most importantly, easy to repurpose.


Of course, visual information is also millions of times more shareable.

ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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12 Experts Share Top Curation Tips

Six steps to easy content curation.


Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.


Via Jeff Domansky
Ally Greer's insight:

Curation is a huge part of content marketing, especially when keeping it lean. Here are some great tips from Scoop.it's top curators!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

Ali Angulo's curator insight, August 26, 2017 6:16 PM

Tips para na curaduría exitosa

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Driving Revenue w/ Social, Content, Marketing Automation

Slodes of the talk Jason Miller gave at the Scoop.it #leancontent meetup on Sept. 25, 2013. 

Neil Ferree's curator insight, October 3, 2013 10:23 AM

Content Marketing Automation and 10 Techniques You Should Know

theclairbyrd's curator insight, October 10, 2013 4:21 PM

We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!

AlGonzalezinfo's curator insight, October 31, 2013 2:56 PM

Fantastic resource here.  The whole presentation is relevant but the Early Stage to Middle Stage to Late Stage is priceless!

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10 Signs Your B2B Content Marketing Strategy is Working

10 Signs Your B2B Content Marketing Strategy is Working | Lean content marketing | Scoop.it
By: Andaiye Taylor, NewsCred Contributor –
Content marketing has caught fire recently as an effective marketing strategy for B2B brands. Initially, it’s common for brands to focus exclusively on the content creation process.
Ally Greer's insight:

It can be difficult to prove the ROI of content marketing, as it doesn't necessarily always lead directly to profit. With that in mind, though, a good content marketing strategy creates audience actions that in turn lead to conversions.


The lean content methodology is based upon heavily testing what works and what doesn't. It's safe to say that the items on this list are a great way to form the basic metrics that will eventually make up your measurement strategy.


From increased number of website visits and thought leadership to subscriptions and engagement, if your content strategy is producing any of these basic results, you're likely on the right track.

Juan Miguel Galeas's curator insight, September 21, 2013 1:41 PM

If your marketing content is leading to conversations you are in the right track.  Lean content is still related to try and error experiments, but ROI from it is much clearer that the one of outbound tactics.

TheSoulfulEMU's curator insight, September 24, 2013 1:11 PM

I have got my ideas through this post. Go get your own. A great read!

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How Your Customers Can Add To Your Content Marketing Strategy

How Your Customers Can Add To Your Content Marketing Strategy | Lean content marketing | Scoop.it
According to MarketingSherpa, many marketers are overlooking the value of customer reviews in their content marketing efforts.
Ally Greer's insight:

Leveraging your customers and the great stories they can provide for you is a great way to keep your content strategy lean. Telling the story of how your clients found success with your product, as well as letting your current customers help our your new ones will give you a leg up over the competiton by having a nearly endless supply of content as well as time saved - the content creates itself!


Some examples of client storytelling include:

-Case Studies

-Success Stories

-Tips and tricks (SaaS, I'm lookin' at you.)

-Use Cases


Saving time by leveraging your customers comes in many forms as well, such as:

-Creating Support communities to offset the amount of queries that can be easily answered by other users.

-Gathering product/service feedback from those who have made it a part of their everyday life and using this information to improve (your focus group is right in front of your face!)

heidi groshelle's curator insight, September 19, 2013 8:49 PM

Everything, Everything, Everything is about being in relationship with the people around you.  

Helen Wilde's curator insight, September 19, 2013 8:52 PM

success in the SoMe Health space is built on market reach: how? @diabetescounsel

Rescooped by Ally Greer from MarketingHits
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50 Most Influential Content Marketers

After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are

Via Brian Yanish - MarketingHits.com
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Content Curation Tools: A Curated List of Content Curation Tools!

Content Curation Tools: A Curated List of Content Curation Tools! | Lean content marketing | Scoop.it
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!
Ally Greer's insight:

If social media is "eating your time," content curation is your answer. Here's a great list of some tools to get you started!

Phil Lauterjung's curator insight, August 16, 2013 11:05 AM

Great summary article on 8 Content Curation tools along with what they do and why you might use them. Always good stuff from Ian Cleary...one of my favorites to follow.:-)

 

 
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Build a Successful Content Marketing Strategy from Scratch in 7 Steps

Build a Successful Content Marketing Strategy from Scratch in 7 Steps | Lean content marketing | Scoop.it
It's obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in ...
Ally Greer's insight:

There can never be enough tips on how to get started on a content marketing strategy. This list is particularly helpful beause it's focused on identifying goals and figuring out which content meets those goals, which is a primary tenet of the #leancontent methodology.


Once you've got these steps down, challenge yourself to meet different goals with the same piece of content! 

Kirsten Naughton's curator insight, August 13, 2013 12:31 PM

Content is a key piece in any marketing strategy.

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33 Great Apps for Storytelling and Creativity

33 Great Apps for Storytelling and Creativity | Lean content marketing | Scoop.it

"Here are the main apps I suggest for storytelling. Some of them are actual bookmaking apps, some are apps for creating stories in various ways and others are apps I would use to help kids plan out a story. I have listed them in the order of importance for my classroom. I think the first 10 on the list are a must have for all elementary classrooms."


Via John Evans
theclairbyrd's insight:

Great apps to help with making awesome microcontent, developing brand stories, and really allowing a brand's personality to shine. 

Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s curator insight, August 6, 2013 2:08 AM

A useful overview of apps that can be useful for storytelling production...

Carsten Storgaard's curator insight, August 7, 2013 2:46 AM

Including Aurasma ... my new favourite :-)

Iras Laval's curator insight, August 11, 2013 4:32 PM

Want to check this out

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Seven reasons content marketing is not right for your brand

Seven reasons content marketing is not right for your brand | Lean content marketing | Scoop.it
A few things have occurred in recent weeks that are clear and tangible indicators the concept of content marketing is well and truly alive in Australian business circles – if not growing in popularity and influence.
Arabella DeLucco's insight:

The truth about content marketing for your brand: if you can't commit for the long term, won't to be transparant, refuse to experiment, want instant results or want to be corporate.

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Starting A Blog: 20 Attainable Steps To Epic Success - Business 2 Community

Starting A Blog: 20 Attainable Steps To Epic Success - Business 2 Community | Lean content marketing | Scoop.it
theclairbyrd's insight:

Great insights on leanly developing a blog property. Just add a number 21: "curate valuable outside content and enrich with your organizations/brands point-of-view for excellent, quick microcontent."

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Rescooped by Ally Greer from Digital Marketing Digest
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Agile marketing: the 70:20:10 rule

Agile marketing: the 70:20:10 rule | Lean content marketing | Scoop.it
One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and adaptive. To be flexible and embrace change.
Ally Greer's insight:

Lean and Agile go hand in hand. Developing lean processes within your marketing team and maintaining the lean content mindset will ultimately train the minds of your team members to be able to think and act nimbly as well as to create bits of content that can be used in a pinch.

Ally Greer's curator insight, June 24, 2013 2:06 PM

"70% of your marketing is the planned ‘marketing as usual’ activity20% of your marketing should be programmatic.10% of your marketing is purely responsive Oreo-style."



Agile marketing is where it's at these days - going through the traditional steps of marketing just won't cut it anymore. With social media and various other ways to reach your audience in real-time, there's no excuse for not being able to respond to things as they happen. Who knows, you might come up with the next big campaign (and make a big enough impact to have a marketing technique named after you: Oreo-style).

Sandrine Muir-B.'s curator insight, June 26, 2013 9:05 AM

Worth the read! Got me smiling and activated my brain as I was reading the infographics. Just got an idea for the project I am working on! :) Thanx!

Kai Bösterling's curator insight, July 6, 2013 12:12 PM

Good Rule!

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