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Scooped by Ally Greer
September 28, 2012 2:44 PM
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How To Promote and Leverage Your Content Marketing

How To Promote and Leverage Your Content Marketing | Lean content marketing | Scoop.it
From stevefarnsworth.wordpress.com - September 28, 2012 2:44 PM

In his post  on the @Steveology blog, Steve Farnsworth talks about some insights into content marketing that were shared with him by Joe Chernov. 


Chernov's most important point states that "content marketing is much more than content. Content is only one piece of content marketing." and that "You need the content itself, a distribution channel, and the venues to live on."


With a curation site like Scoop.it, you have a hub for all three of these components:


1. Finding content via the suggestion engine helps inspire you to create and curate relevant material for your audience.


2. In one click, you can share all of your content to each of your social media networks and make sure that it gets to all of your readers, no matter where they are.


3. Your content is indexed within Scoop.it as well as Google, unlike Tweets or Facebook posts. With the creation of your online magazine, your content stays in the same place and is archived for your readers in a visually pleasing format.

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Scooped by Ally Greer
September 27, 2012 7:59 PM
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Insights Into the Hot Trend of Social Media Content Curation

Insights Into the Hot Trend of Social Media Content Curation | Lean content marketing | Scoop.it
From www.jeffbullas.com - September 26, 2012 6:49 AM

In the guest post published by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.


"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks." she writes.


She comes back with Marc on the background behind Scoop.it: "The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests."


Plus other interesting insights and a video of the interview. Check it out! 


Via Giuseppe Mauriello
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Scooped by Ally Greer
September 27, 2012 7:52 PM
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Content Marketing: Master The Content Loop in 7 Steps

Content Marketing: Master The Content Loop in 7 Steps | Lean content marketing | Scoop.it
From www.v3im.com (via @Kathy_Barthel) - September 27, 2012 7:22 PM

Amar Trivedi writes about the 7 steps necessary to dd value to your community and harness collective intelligence to your brand:


1. Create

2. Curate

3. Integrate

4. Socialize

5. Analyze

6. Optimize

7. Monetize

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Scooped by Ally Greer
September 27, 2012 9:16 PM
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Will Your Content Get You Elected to Student Council?

Will Your Content Get You Elected to Student Council? | Lean content marketing | Scoop.it
From www.business2community.com - September 27, 2012 9:16 PM

Ron Mattocks finds one of the better metaphors for content marketing: a school election. Here, he talks about his stepdaughter's quest to win a seat on her student council, and how the process she must go through to perfect her speech is related to the process businesses should be going through to decide what content to present to their audiences.


His tips include:


1. It's good to be social, but know what you're getting into: Get to know your audience and find out the best opportunities for engagement.


2. Shilling or solving: that is the question: Figure out what solutions your audience wants and provide content related to those, rather than just talking about yourself.


3. Voting is validation: Think about what your audience wants and how you can help them achieve that. Earning confidence and loyalty from your customers leads to endorsements of your content and in turn your brand.

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Scooped by Ally Greer
September 27, 2012 7:56 PM
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[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them) | Lean content marketing | Scoop.it
From heidicohen.com (via @LinaArseneault) - September 27, 2012 7:20 PM

Marketer Heidi Cohen shares the 13 sins of content marketing and how to avoid each of them.



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Scooped by Ally Greer
September 27, 2012 7:44 PM
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What is Content Marketing?

What is Content Marketing? | Lean content marketing | Scoop.it
From www.junta42.com - September 27, 2012 7:44 PM


If You're Not Content Marketing, You're Not Marketing


Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.


Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.


From www.junta42.com 

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IOT Valley's curator insight, December 28, 2012 5:02 AM

" Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. (...) if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty."
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