Chernov's most important point states that "content marketing is much more than content. Content is only one piece of content marketing." and that "You need the content itself, a distribution channel, and the venues to live on."
With a curation site like Scoop.it, you have a hub for all three of these components:
1. Finding content via the suggestion engine helps inspire you to create and curate relevant material for your audience.
2. In one click, you can share all of your content to each of your social media networks and make sure that it gets to all of your readers, no matter where they are.
3. Your content is indexed within Scoop.it as well as Google, unlike Tweets or Facebook posts. With the creation of your online magazine, your content stays in the same place and is archived for your readers in a visually pleasing format.