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Scoop.it!
Arabella Santiago, Marketing and Communications Director at Scoop.it, about the - according to her - 5 key steps in a content strategy that works. 
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Scoop.it!
Reach Escape Velocity through Lean Content Marketing Marketing and Getting Traction Lightning Talk #12 Startup Product Summit San Francisco http://startuppro...
Ally Greer's insight:
Guillaume talked product marketing and how to keep it lean as a startup at the Product Marketing Summit a few weeks ago. Check out his tips in this gread video of his presentation!
Arabella DeLucco's curator insight,
April 18, 2013 3:15 PM
Insightful look at product marketing from a startup founder's perspective by our very own Guillaume Decugis.
Scoop.it!
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
Ally Greer's insight:
Powerful content marketing stats: ~ 90% of consumers trust brand recommendations from friends and/or online networks. Only 10% trust advertising. ~ On average, consumers search for about 10 sources of information before making purcases. Be that information. ~ 80% of business decision makers prefer to access company information via a series of articles over advertisements. ~ 70% of decision makers said content marketing made them feel closer to the brand. ~ 60% of decision makers said that content marketing helped them make better purchasing decisions. ~ SEO, thought leadership, social presence, relationship building. How many more times can we tell you? ;)
Nat Sones's curator insight,
April 18, 2013 6:11 AM
If you have answers for all ten of these, in any customer journey, then you're ahead of almost everyone and likely to meet users, customers and audiences the right way.
Scoop.it!
...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.
There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include: - Create a hub and spoke framework for blog publishing and promotion. - Source content that customers care about and that can influence sales or other goals. -Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.
Those are general guidelines, so here are 4 steps for small business blogs to get big business results... Via Jeff Domansky
Scoop.it!
Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business.
Ally Greer's insight:
Sasha Zinevych has some great tips and really channels the #leancontent mindset in this list. Also, the illustrations are awesome.
Scoop.it!
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
Ally Greer's insight:
Just about as META as it gets, but a great resource.
Michiel Gaasterland's curator insight,
April 13, 2013 3:06 PM
Useful Infrographic on... how to choose which infographic is right for you. Quite helpful to access format. You'd still have to come up with the contentS i.e. The Messaging - yourself though! 
Daniel Jimenez Zulic's curator insight,
April 30, 2013 12:17 AM
Un interesante y breve articulo, que sugiere un diagrama de flujo para definir cual es la forma grafica mas util para presentar una informacion. Creo que nos puede ser especialmente util a los profes.
Scoop.it!
Content marketing is a necessity in today's marketing strategies. Here are some guidelines on overcoming the challenges of content marketing (time, resources).
Ally Greer's insight:
Expert marketer Baochi Nguyen recently taught a class in San Francisco on the basic concepts and strategies involved in lean content marketing. Check our her slides and get started!
Scoop.it!
The job of the humanities academic has always been to absorb large amounts of content, evaluate it, synthesize it, and portray the results in a way that will be relevant and engaging to an audience.
Ally Greer's insight:
Allan Johnson is a curator with a very specific method on discovering and sharing content with his audience. I'm also a fan of the "whole person" style of tweeting that Allan mentions in this post. This method consists of 30% personal "chatter" and 70% curated academic content. Sharing relevant content with your audience is great, but keeping it human is also extremely important too. The workflow described here by Allan is great. He doesn't spent too much time on finding and distributing content, but still makes sure that everything he shares is relevant and value-adding. My method is similar to his - with the addition of Scoop.it to host all of my shared content in a central HUB. (shameless plug). What do you do to discover and share the most relevant thought-leadership content with your social media audience?
Daniel Jimenez Zulic's curator insight,
April 30, 2013 1:01 AM
wow!!! me gustaria ser la mitad de organizado para poder seleccionar los materiales dignos de twittear...pero me imagino que incluye mucho de arte, practica, un metodo estudiado y las buenas aplicaciones que lo facilitan todo...pero usadas de manera muy inteligente y disciplinada. Un metodo brillante y productivo. 
Lyonel Kaufmann's curator insight,
October 15, 2013 12:05 PM
Un témoignage et une méthode de gestion de l'information issue de twitter. La méthode est basée sur la méthode GTD. Allan Johnson recourt à twitter, pocket et buffer. C'est son choix. A chacun de trouver le sien de le traitement et le conservation de l'information.
Scoop.it!
Creating content solely about your business, its products or its services is a great way to fail at content marketing.
Ally Greer's insight:
I'm not sure how many more times we can say this, but it couldn't be more true!
Deanna Dahlsad's curator insight,
March 18, 2013 2:14 PM
This is pretty much true for any social media endeavor, including blogs. You aren't engaging when you are shouting (or mumbling) "Me! Me! Me!" 
Juannean Young's curator insight,
March 20, 2013 10:21 AM
Was there a time when life seemed to make promises of hope and success? What happend? Did your dreams coming running to you with open arms or have you felt like your dream words no longer have a bond?
Only thinking about yourself is a great way to Fail.
One of the largest battles that we deal with is the need seemingly have the most "love", the fight to be on top. Many of us see others living a life that we want and think that cutting eachother is the way to get an available seat. Once we realize that the same feelings that you have are the same feelings that I have. The same desire to be accepted that you may have, I've also shared. We all share the want for true freedom. They best way to get what you want is to supply that same need to someone else with your best intent. The world really can change. We just must first take the brave step to be the change we wish to see. Once we become change, the box that once contained our hope can be broken and our dreams will then have room to become reality.
Scoop.it!
Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.
Ally Greer's insight:
Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.
Joshua OCock's comment,
March 12, 2013 7:39 AM
A truly fantastic post. Provides simple and effective calls to action for social media success and impact.
Teresa Levy's curator insight,
March 12, 2013 3:13 PM
good question. When I go to twitter there is always a proble
Scoop.it!
These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?
Ally Greer's insight:
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing: Marketing Matters! The myth that not all startups need marketing is simply untrue. Marketing is more than just talking about your product. Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?... #leancontent
Martin (Marty) Smith's curator insight,
February 11, 2013 7:05 PM
I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/
Scoop.it!
When branded content is done well, it's hard to argue against making room for it in your company's ad budget.
Ally Greer's insight:
When you do it right, you'll end up saving money on advertising, SEO, and content marketing.
Scoop.it!
Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies.
Ally Greer's insight:
The Scoop.it Director of Content, Clair, gave a short talk about impact versus time spent developing the concept (the examples used were the Qualcomm keynote at CES versus the US Government’s response to a silly petition, both are viral, one good.. one bad) and the fundamentals of what #leancontent should be. Next, we had the Head of Content at TaskRabbit in house, K. Tighe, and she gave an incredible presentation about stealing content development ideas from other industries. Most notably from Lighting and Set Design, Politics, and Journalism. Check out the recap to learn some great tips for implementing #leancontent !
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Scoop.it!
Your Online Marketing Efforts: SEO Counts, but Quality Reigns Supreme
Ally Greer's insight:
Keywords are important and might help you get to the top, but content is nothing if not engaging. Spending too much time trying to optimize your content for search takes away from the time you could be (not) spending keeping it lean.
BEST-CAEXI 's curator insight,
May 2, 2013 7:48 PM
Vos efforts de marketing en ligne: Comtes SEO, mais la qualité règne en maître - Forbes
Scoop.it!
In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see.
Ally Greer's insight:
Curation is an integral part of a good lean content strategy. Happy to see Scoop.it on this list - make sure to check out the others too!
Nat Sones's comment,
April 18, 2013 6:11 AM
Loving your curation and magazine. This is a lovely piece - thanks.
Scoop.it!
My presentation for the Social Media Marketing World Summit in San Diego on April 5th. Come check it out at 2:15 PST.
Ally Greer's insight:
Awesome Slideshare on digital media and how it can help your business. Worth the perusal!
Randy Bauer's curator insight,
April 13, 2013 12:37 PM
Eyes wide open for trends and changes in digital marketing. "I think it's time to hire a digital marketer for my small business physical therapy and wellness practice", Randy Bauer rbauer@bauerpt.com
Scoop.it!
Everyone knows that you should be running a social media campaign.
Scoop.it!
Last week, Ashley Tate, Content Lead for SEOMoz, flew all the way down from Seattle to speak at our Lean Content meetup.
Ally Greer's insight:
Ashley shared lots of great insights, including the value of metrics when designing a content strategy, the importance of looking within your own company to find new ideas for content, and different methods of using your community to ensure frequency and diversity of content.
Scoop.it!
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
Ally Greer's insight:
What is a content strategy anyway? There's a vast difference between content marketing and a content strategy. Strategy involves not only the content itself, but how things get done and the resources used to do them.
Guillaume Decugis's comment,
April 8, 2013 11:36 AM
Hey! Sorry just got back: great post Jonathon! Just stumbled on your SlideShare deck on "what I carry" : great read to start a week! Thanks.
Scoop.it!
As the approach increases in B2B circles, it's important not to fall into these common traps.
Ally Greer's insight:
Great post by Lee Odden. Three myths of content marketing include: 1. Content marketing means creating more content 2. High-quality content is not sustainable 3. A piece of content only has one life #busted
Gael Chatellier's curator insight,
March 19, 2013 12:33 PM
Un très bon post sur 3 mythes du marketing de contenu par Lee Olden : Mythe # 1 : Le marketing de contenu c'est créé plus de contenu Mythe # 2 : Le contenu de valeur a une courte durée de vie Mythe #3 : Le contenu ne vit qu'une fois
Scoop.it!
Evan Hamilton, Head of Content and Community, UserVoice, presentation begins at 7:17: http://www.youtube.com/watch?v=1BTvdUnNJGU&t=7m17s Introduction on the ...
Ally Greer's insight:
Miss the most recent #leanconte meetup at Scoop.it HQ? Here's a full video of Evan Hamilton's awesome presentation.
Scoop.it!
In this week’s edition of Scoop.it’s lean content meetup, we were honored to welcome the the Content & Community Director of UserVoice, Evan Hamilton.
Ally Greer's insight:
In our last #leancontent meetup, UserVoice's Evan Hamilton shared some great advice on creating and distributing content. The main questions answered included: 1. Why Content? 2. What Type of Content Should I Create? 3. How Should I Distribute my Content? 4. How do I Reap the Benefits of Content? 5. What Tips Can You Provide for Content Creation? Check out the writeup to find out the answers!
Two Pens's curator insight,
March 5, 2013 11:16 AM
Via Ally Greer, whos got good taste. The tip from UserVoice on creating content is the emphasis on getting your customers to tell stories about how they use your product or service. If they love you, their enthusiasm in the stories they tell comes across.
Scoop.it!
The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.
Ally Greer's insight:
Marty Smith puts lean content into perspective with this great explanation: The lean content movement is is about writing less but saying more, using curation, fast feedback loops and tools such as Scoop.it to live up to the promise of “less is more”. Keeping it simple with less content and higher effectiveness is the way to win and maintain the highest possible attention level from your audience.
Martin (Marty) Smith's comment,
February 12, 2013 4:17 PM
Thanks guys. Not just anyone can pull off the power marketing necessary to find and support a movement. You can and I think you've found a powerful future trend. Thanks for a great and inspiring radio talk. Marty
Scoop.it!
"The six-second length restriction of the videos promotes creativity with unusual forms, such as with the use of stop-motion animation or a quick screenshot montage. What’s more, the interface is simple to use and the app’s integration with Twitter allows for easy sharing and high reach potential."
Ally Greer's insight:
Being restricted to a six second video or set of video clips forces marketers to select only the best and most "shareable" tidbits. Using an app like vine allows you to focus your messaging and create entertaining and engaging content while humanizing your brand.
Scoop.it!
What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content. The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote.
Ally Greer's insight:
By investigating two very different cases of content creation around a brand, Clair Byrd proves that promoting the most expensive, over-the-top content isn't always the right answer. The "best idea" is the one that has the biggest impact and sends the right message; not the one filled with the most gimmicks and the biggest budget. Clair provides 6 insightful tips on how to make sure that your content is doing what it's supposed to be doing - you'd be surprised how much time and money you could save by simply focusing on the right things.
Teresa Levy's curator insight,
March 12, 2013 3:16 PM
Lexie Ruscheinski's curator insight,
November 17, 2014 10:15 PM
I really enjoyed how they touched on stereotypes vs. demographics. What we think appeals to our audience could possibly be offensive or overdone. When I read this article it opened my eyes to the thin line between what demographic companies are targeting and what is actually the truth. For example, our society today believes all teenage girls are into Pumpkin Spice Lattes form Starbucks, when in reality there is a good portion of females who truly dislike anything to do with Pumpkin Spice. Other companies are lead to believe it is more widely received based on how it is advertised in their stores and social media when they make fun of "common white girls". |
