arry Feldman has a point.
Advertising no longer rules; search rules. Quoting Mitch Joel, author of Six Pixels of Separation, Feldman reiterates that "Your brand is not what you say it is… It’s what Google says it is." He also stresses a few other things that "rule" today's marketing world:
- Digital rules
- Immediate gratification rules
- Relationships rule
- Social media rules
- Content rules
The hard part about keeping up with this is the marketing. You can't "interrupt people with stuff they don't want." You need to create expert content to give meaning to your brand.
"The easy part is the technology. I want to share this incredible piece of research I recently found about 100 top tools for learning and teaching (otherwise known as content marketing). My favorites on the list (in no particular order) include Slideshare, Twitter, LinkedIn, YouTube, Pinterest, Hootsuite, Scoop.it, Google, and of course, WordPress."
Check out his slideshare presentation on the 7 steps to creating magnetic content in this great blogpost.