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Feed your Content Marketing needs

Scoop.it Enterprise version can help you effortlessly find and publish relevant content to your blog, website and social channels. Get in touch for an online demo.
 
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Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations

Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations | Lean Content | Scoop.it
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.
Ally Greer's insight:

Great tips on turning written blogposts into presentations on SlideShare. Not only does this help create a new piece of content, but it also makes your message more visual and shareable.


We've seen lots of success with SlideShare as a visual blog and highly recommend it!

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Emmanuel 'Manny' Gigante's curator insight, June 14, 3:44 AM

hack #Slideshare

Brittany Berger's curator insight, June 14, 10:32 AM

This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.

Nine0Media's curator insight, August 20, 5:39 PM

#DIYSEO #SEOLocal

Lean Content
Lean Content
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
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Resources, tools, tips, and tricks for the most

efficient use of content with the minimum

use of resources.

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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 

Guillaume Decugis's insight:

After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.


Please add to the conversation by submitting your ideas and join the #leancontent movement! 

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Paula Silva's comment, March 3, 3:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
b2interactive's comment, March 6, 11:38 AM
Establishing quality should be the first step. If you start fast and focus on production, the quality will suffer and might not ever catch up. Less is more here.
Bertrand Marouzé's curator insight, April 22, 12:43 PM

Le lean est partout / lean is everywhere

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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Lean Content | Scoop.it

In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!


Via Jeff Domansky
Guillaume Decugis's insight:

We've tried Piktochart ourselves and it's a really neat tool for that purpose: intuitive and without much to learn, it takes a limited amount of time to deliver something good enough to share. A good series of lean content tools. 

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Michael Ravensbergen's curator insight, November 10, 10:22 AM

Great tool!!

 

Debra Pittam's curator insight, November 10, 5:20 PM

Fantastic article

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10 ways to Repurpose Content for more efficient Content Marketing

Want to see how we repurposed THIS content? Learn more at http://www.lean-labs.com/repurpose-content If you create fresh content for every channel you market i…
Guillaume Decugis's insight:

Lots of great tips in that efficient and short presentation. Practical and accessible: you could put some of these tips in practice this week. 

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10 x 10-Minute Content Marketing Miracles

10 x 10-Minute Content Marketing Miracles | Lean Content | Scoop.it
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.

Via Jeff Domansky
Guillaume Decugis's insight:

A great list of Lean Content ideas as a quick and easy to scan deck. 


2 take-aways from this:


1. Creating content is not always as hard as it seems, ie it doesn't have to be Pulitzer-prize-winning material (at least not always).


2. Leveraging existing content is a must: either by repurposing your own content or curating other people's.

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Jeff Domansky's curator insight, October 27, 10:12 AM
Fast read and creative demonstration of Haiku Deck, a powerful, free presentation tool.
Marco Favero's curator insight, October 27, 10:27 AM

aggiungi la tua intuizione ...

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10 Content Creation Tools For The Marketing Team Of One

10 Content Creation Tools For The Marketing Team Of One | Lean Content | Scoop.it

SometimesDoes it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing? As a Marketing Team of One you need to perform the same tasks that any u…

Ally Greer's insight:

Not everyone is lucky enough to work with a huge team of marketers, and those people also happen to not be lucky enough to get more hours added to their day! 


This list contains some great tools to keep your content marketing lean when you're working with limited resources. My personal favorite is Canva. I love using that to create quick & dirty graphics. 


I'd also add Skitch & Trello. Skitch is a great screenshotting tool that you can install for Mac and use to mark up images with arrows, text, circles, etc. Trello is  another one that I can't live without. I'm on a content marketing team of two and we use Trello to manage our strategy in a lean way; keeping track of ideas, what's in progress, and what's been completed.


-------------------

If you're an SMB or part of a #leancontent marketing team, join us on Facebook to talk content strategy with a lean mindset.


If you're a marketer looking for an easy way to discover content, share it on social media, and publish it to your website, get a demo of Scoop.it today.

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Feeding Your Audience The Real Thing: Nutritious Content #leancontent

Feeding Your Audience The Real Thing: Nutritious Content #leancontent | Lean Content | Scoop.it

When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings?


Why the food comparison? Well, its actually quite logical. Your web copy provides your visitors with the information that they need to decide whether or not they want to purchase your goods or services. So in essence, your copy is food for their buying decision. The question is, do they leave your website properly satiated or will they find themselves hungry for something more substantial mere moments later?


The best way to ensure that your content provides readers with the information that they need to pick up that phone or submit your online form is to supply your cooks (aka your writers) with fresh, nutrient-dense ingredients. Truly nutritious content should have your fingerprints all over it. It should be redolent with your unique brand voice, toothsome with hearty information, and it should linger in their minds like a fine wine on the palate. If you want to convince them and convert them it is essential to offer something more than fast food copy.


Brian Yanish - MarketingHits.com's insight:

Great article to help you with your lean content marketing strategy.  


Do you serve leftovers?
You should

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Brian Yanish - MarketingHits.com's curator insight, September 10, 10:38 AM
Great article to help you with your lean content marketing strategy.  


Do you serve leftovers? 
You should!

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Can you afford to have a content strategy that isn't lean?

Can you afford to have a content strategy that isn't lean? | Lean Content | Scoop.it

"As content marketing has become a vital strategy for brands and agencies, the need to measure the success of that content has grown as well.  An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure."

Guillaume Decugis's insight:

This report by the Aberdeen Group highlights the need to measure results as a key success factor in content marketing.


Beyond this key findings - companies which measure tend to do better - there are interesting numbers as those in the above chart. The companies surveyed in this report had a customer acquisition cost of $20-$30,000. 


Does this feel a lot to you?


Well, if you're a leading Enterprise software company with an average deal value in hundreds of thousands or millions, it makes perfect sense. But for the vast majority of small and mid-sized companies, this is a lot because what they sell is the hundreds or at best thousands of dollars. 


So what I'm getting from this data is that SMBs need to work in a leaner way:


- first by measuring (I agree with the data on that)


- second by optimizing their conversions all through the funnel (237-350 marketing responses to close a deal is not lean at all): focus on the topics and the questions your potential customers are interested in.


- but perhaps more importantly by reducing your content costs through lean content tools and techniques: introducing content curation in the mix is a great way to do that with a cost per piece of content published 7x to 10x lower.

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Jarrett J. Krosoczka: Why lunch ladies are heroes

Children’s book author Jarrett Krosoczka shares the origins of the Lunch Lady graphic novel series, in which undercover school heroes serve lunch…and justice! His new project, School Lunch Hero Day, reveals how cafeteria lunch staff provide more than food, and illustrates how powerful a thank you can be.
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Maximize One Blog Post: 21 Simple to Advanced Content Marketing Tips via @Buffer

Maximize One Blog Post: 21 Simple to Advanced Content Marketing Tips via @Buffer | Lean Content | Scoop.it

Variety is the spice of life … and digital marketing?


Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to create a perfect piece of content, you can help that content go the extra mile (and then some) by repurposing and recreating the content in a huge number of ways.


Is it easy? Well, I wanted to find out.

Brian Yanish - MarketingHits.com's insight:

LEAN and MEAN!!!


This article covers many great ideas on how to maximizing one blog post with 21 how to tips to re-use your great content.


 Here's the list for the article, I'm sure you can think of others to add.


Hitting “publish” isn’t the end of content creation. At least, it doesn’t have to be. There are so many different ways that your content can live on well after it originally lands on the blog. Here are the 21 ways I’ll test and report in this blog post.


  1. Share to social media—again and again
  2. Submit to content communities
  3. Create 20+ snippets for easy sharing
  4. Design an Instagram tip
  5. Spin off the old blog post into a new one
  6. Build a series of guest posts
  7. Refresh and republish
  8. Post to Quora
  9. Post to LinkedIn
  10. Post to Medium
  11. Create an infographic
  12. Create an instructographic
  13. Put together a presentation for Slideshare
  14. Turn it into a webinar
  15. Build a daily email series or email course
  16. Design an ebook
  17. Share content as a pdf
  18. Record a podcast
  19. Make a video
  20. Take a unique PPC route with Outbrain
  21. Contact sources and influencers directly
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Adlava's curator insight, October 30, 1:53 PM

Always a fan of doing more with less. Make your content work for you!

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7 Skills To Look For When Hiring A Content Marketing Strategist

7 Skills To Look For When Hiring A Content Marketing Strategist | Lean Content | Scoop.it
Are you looking into hiring a content marketing strategist? Here are 7 skills (+ 1 bonus skill) you need to look for.
Ally Greer's insight:

A content strategist is more than just a blogger or someone who makes pictures for the Internet from time to time. It's important to find someone ( or a team of people ) with an integrated skill set including digital marketing, ability to analyze data, businessminded-ness (just made that up) and more.

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MarcoFabris2013's curator insight, September 26, 4:01 AM

ancora suggerimenti per i nuovi ruoli digitali

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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | Lean Content | Scoop.it

Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.

Guillaume Decugis's insight:

When I started to publish content, I felt frustrated that it didn't have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow. 


Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from "melting like wet snow as soon as it hits the ground".

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Leftover Turkey: A Content Marketer's Dream

Leftover Turkey: A Content Marketer's Dream | Lean Content | Scoop.it

A couple of years ago at Ad:Tech in San Francisco, I was lucky enough to score an interview with one of the smartest content marketers on the planet. Rebecca Lieb is an analyst at the Altimeter Group and author of Content Marketing. I asked her, “What’s your number one tip for companies who are struggling to produce enough content?”

Guillaume Decugis's insight:

This is obviously an old post but one that I really wanted to share on this topic as an essential Lean Content technique: repurposing content. 


Jason Miller does a great job at building on and summarizing Rebecca Lieb's great advice for content marketers who should think of their content as a thanksgiving turkey that you can "slice and dice this thing for weeks on end."


On our end, we've been experimenting with that technique a lot, sharing results on how this worked for us when using SlideShare as a way to repurpose some of our written content.


Enjoy the meal! 

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Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations

Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations | Lean Content | Scoop.it
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.
Ally Greer's insight:

Great tips on turning written blogposts into presentations on SlideShare. Not only does this help create a new piece of content, but it also makes your message more visual and shareable.


We've seen lots of success with SlideShare as a visual blog and highly recommend it!

more...
Emmanuel 'Manny' Gigante's curator insight, June 14, 3:44 AM

hack #Slideshare

Brittany Berger's curator insight, June 14, 10:32 AM

This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.

Nine0Media's curator insight, August 20, 5:39 PM

#DIYSEO #SEOLocal

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3 Things Any Startup Must Do To Bootstrap Their Content And Inbound Marketing

3 Things Any Startup Must Do To Bootstrap Their Content And Inbound Marketing | Lean Content | Scoop.it
Entrepreneurs can now manage their own media voice, Scoop.it's CEO says. Here's how!
Guillaume Decugis's insight:

This is a post I wrote for LeWeb's blog as their major event is coming to Paris which will be the opportunity for a lot of entrepreneurs to reflect on how to make it big. 


For startups in particular but also SMBs in general, opportunities now exist to step up and be heard that didn't exist before unless you had deep pockets. 


Lean Content practices can help you become your own media on a budget and here's my take on the 3 things any startup or SMBs should consider for their content / inbound strategy.

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Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak

Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak | Lean Content | Scoop.it
At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot?

Another important consideration before you create your speedy social media management plan is what social networks your business needs to be on. Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel. In the sample plan, we will go over the 5 major networks—Twitter, Facebook, LinkedIn, Google+, and Instagram—and steps you can follow with each one.

Instead of dividing your plan by network, we’ve divided it by blocks dedicated to an important social business activity. You may go over the 18-minute mark in the first few tries as you adjust to the new rhythm; but once you familiarize yourself with the routine, you will never waste a minute on extraneous social media activity again. Become a social media management rockstar with this 18-minute-a-day social media plan for small businesses.
Brian Yanish - MarketingHits.com's insight:

This article by Olsy Sorokina @HootSuite shares many great tips to help you with your lean content strategy and save you time with social media.


Using the combination of content curation power of Scoop.it and the social networking power of Hootsuite you can move from sharing to engagement and lead generation with a few easy steps. 


Already have HootSuite account you can integrate Scoop.it within the HootSuite App Directory


Don't know what to share here is a tip from the article.


On Facebook, choose storytelling, visually rich messaging. Limit your posts to 1-2 a day.
On Twitter, if you schedule Tweets, make sure to space them out, to avoid being perceived as “spamming” your audience. Include Tweets with different formats—photo, video, different placement of the links—to test which ones perform best. If you are sharing content from an external source, include the appropriate hashtags and @mentions.
On LinkedIn, share content with a more serious tone, oriented to a professional audience, through LinkedIn’s publishing platform.
On Google+, share any news from your business, as well as external content relevant to your business, your field, or may otherwise be interesting to people in your Circles.
On Instagram, plan photo content to complement social media messaging on your other, less visual channels. If you have a campaign or a product release coming up, schedule a photo to spread awareness among a bigger audience. Instagram also presents a great opportunity to give your customers an exclusive behind-the-scenes look at your business and the people who run it.



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Denise Gabbard's curator insight, October 25, 7:51 PM

So many social networks-- so little time-- some good tips to lessen the time commitment but still get effective results. 

Rhonda White's curator insight, October 26, 9:10 AM

A good reason to determine which social media networks are best for your business:

 

"Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel."

Procom-europ_RP's curator insight, November 8, 1:08 PM

Before you create your speedy social media management plan  considers what social networks your business needs to be on. For a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel

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Are you thinking of your content as Lego building blocks?

Are you thinking of your content as Lego building blocks? | Lean Content | Scoop.it
There are many content types and tactics for content marketing. Each has it's place. Each offers unique benefits. Creating original content on an ongoing
Guillaume Decugis's insight:

As a kid my favorite game was to play Lego and build, deconstruct and rebuild stuff (spaceships mostly: I'm a geek...). As a father, I've been fascinated to see that construction game becoming my kids' favorite too and see what they came out with in terms of new ideas to build. 


Are you thinking of your content as modular with lego-type building blocks?


Leed Odden says you should because you'll then be able to turn mico-content into eBooks and then blog posts, newsletters, etc... And vice versa. 


Rebecca Lieb of the Altimeter group came out with the turkey leftover analogy to explain how you could turn epic content such as an ebook or a white paper into many other pieces of content with only marginal additional work. It's interesting to complement that with the opposite approach and plan your micro-content so that it can fit into something bigger. 


As Lee Odden points out, content curation plays an important role if you want to pursue this strategy: "Curation of micro-content is easy, provides useful information to your target audience".


And because of the many benefits he describes with social and SEO, by assembling your Lego content blocks into an awesome content spaceship, you might realize that the whole is greater than the sum of its parts. 

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How to Repurpose Video Content Marketing Ideas for Brand Awareness

How to Repurpose Video Content Marketing Ideas for Brand Awareness | Lean Content | Scoop.it
Video content marketing can be expensive, but there are clear ways to repurpose content to achieve a variety of brand goals. Get three ideas here.
Ally Greer's insight:

Use existing resources & apps to make the most out of video marketing to meet the number one goal of video marketers: brand awareness.

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Brian Fanzo's curator insight, October 15, 12:10 PM

Big fan of video... great share Ally! 

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Participation Marketing for Content @ Scale: The Future of B2B Marketing

31 predictions on the future of B2B marketing from speakers at the MarketingProfs B2B Forum in 2014.

Guillaume Decugis's insight:

You can't say Lee Odden doesn't practice what he preaches.


In this compilation of perspectives for the future of B2B Marketing, he curated views from dozens of influencers on what they felt the future would bring. And he of course added his own insight on slide 36 which is very interesting because you get that the concept of the whole slideshare is precisely that: Participation Marketing. 


His point is that content marketing works as it gets B2B buyers through 60-90% of the sales cycle before they even call sales. 


The problem then?


Scaling it.


What he offers as a framework to scale this is Participation Marketing which means involving not only influencers or guest contributors but also current customers and your target audience in your content creation process. 


A great example of that is what the University of San Francisco did to leverage its community of faculty and students to help their own marketing efforts.

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Online media is made of clicks.

Online media is made of clicks. | Lean Content | Scoop.it

 on the evoluNewsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.

Ally Greer's insight:

Great read on the evolution of journalists from those in the 60s who were concerned mostly with the opinions of their colleagues to those today who sit in front of monitors and watch real time analytics.


The results of the study mentioned here are also pretty interesting for marketing as brands are increasingly adopting the "publisher" mindset.


Staying on top of analytics on a consistent basis is one of the most important parts of becoming a brand publisher and ensuring you're doing the right thing to meet your objectives.

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JOSE ANTONIO DIAZ DIAZ's curator insight, September 22, 4:20 PM

agregar su visión ...

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Growing Buffer's Content Suggestions to 20K Shares a Day

Growing Buffer's Content Suggestions to 20K Shares a Day | Lean Content | Scoop.it

exactlyWhat started as a lean experiment has become a key element of the Buffer product. See the inside story of how Buffer's content suggestions came to be.

Ally Greer's insight:

While this isn't exactly lean content marketing, it's certainly a great example of a lean process within a startup that ended up being massively successful. 


Written by one of Buffer's engineers who worked on the project, the story is easy to follow and offers a lot of insight into how lean processes work  - starting with an MVP and then getting rid of what doesn't work and expanding on what does work.


Another interesting insight to come out of this experiment is the realization that everyone has trouble finding relevant content to share online - the clear reason why this experiment was so successful.

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Infographics are easier than you think with these free tools

Infographics are easier than you think with these free tools | Lean Content | Scoop.it

...The only problem is, infographics that look like they were simple to make are often anything but. Creating something beautiful and instantly understandable in Photoshop is often beyond the limits that time allows. Which is why it's occasionally useful to use a quick and dirty infographics tool to speed up the process.


We've selected our favourites here. They're all free, or offer free versions. Let us know which ones you get on best with...


Via Jeff Domansky
Guillaume Decugis's insight:

A picture is worth 1,000 words, right? But not everyone is a designer and can make an impact with a nicely crafted infographics. That is unless you use some of these lean content tools to create an infographic from pre-defined, easily modifiable templates. Note that the premium version of these tools - we use PiktoChart at Scoop.it and shared some results here - is likely to be necessary to get a professional result. 

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JBass Learning's curator insight, August 21, 6:50 PM

Some really useful looking tools 

Miklos Szilagyi's curator insight, August 22, 4:26 AM

I know nothing about this but it looks like a good starting point...:-)))

Luis Cano's curator insight, August 23, 4:02 PM

Herramientas de Infograficas ...

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Make Your Visual Content Stand Out With a Signature Brand Look

Make Your Visual Content Stand Out With a Signature Brand Look | Lean Content | Scoop.it

With the explosion of visual content in the last year, it’s getting harder than ever for brands to get noticed and persuade their target audiences to take action. One way to rise above the noise is to consistently integrate your brand into your visuals, through a consistent, well-thought-out template of color, typography, and design.


What’s driving this explosion in visual content? A growing number of bloggers and businesses are recognizing its awesome power to communicate in powerful ways that words alone cannot. At the same time, apps and tools have matured to the point where nearly anyone can create and distribute attractive-looking images and infographics tailored for a variety of social media channels.

Brian Yanish - MarketingHits.com's insight:

This article covers how using distinctive visual content helps connect people to your brand, business or blog across social networks. You may want to consider the use of distinct visual content as part of your clean content strategy.

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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer | Lean Content | Scoop.it

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.

Guillaume Decugis's insight:

There are of course some Pros and Cons to do that and we also wanted to measure how valuable such a strategy could be. While there's certainly an impact and we confirmed re-publishing to be an awesome lean content strategy, our conclusion is more nuanced: depending on your content strategy objectives, you might want to embrace this strategy 100% or consider alternatives. 


Here's why.

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Ken Schneider's curator insight, July 22, 1:18 PM

 I love data! Math applied to Social Media posts - even better!

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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Lean Content | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...
Guillaume Decugis's insight:

Content Marketing works. But how do you scale it?


Very often, we see marketers struggle after getting initial successes. Producing more content is hard and this post gives interesting ideas on how to leverage contributors, existing audiences and curated content to help achieve your goals.

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Emmanuel 'Manny' Gigante's curator insight, June 30, 12:48 PM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 10:55 AM

Some good information. 

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Converting your written content to a SlideShare deck

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can…
Guillaume Decugis's insight:

Following up on the piece Ally curated recently, here's the hands-on practical presentation with step-by-step tips that are easily actionable.


Still unsure?


Well, repurposing works and is one of the most effective lean content technique as we've documented here.

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Marc Kneepkens's curator insight, June 15, 8:33 AM

Slideshare is a great way to present, tell your story, create information. Here is the 'how-to'! Great stuff.

Jeremy Pollard's curator insight, June 22, 8:48 PM

We all gained a great communications channel when LinkedIn bought Slideshare. Once you get past update posting on LinkedIn, and posting other peoples' pictures of other peoples' quotes - posting your own actual content is a great goal (and one of my New Year resolutions)

 

This is a good, practical article on how to re-purpose current content into a usable format for promotion via SlideShare

Jane Gardner's curator insight, July 17, 5:20 PM

i need an easy peasy way to convert written to other format

Scooped by Ally Greer
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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Lean Content | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.
Ally Greer's insight:

Great tips in here from HubSpot CMO Mike Volpe.


From identifying specific people that you want to reach with your content to creating content based upon frequently asked questions and personal experiences, there are many content strategies that might take some time to adapt at first, but will make the future of your content marketing significantly easier.


Check out the post for some more tops on creating a complete, successful content strategy.

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Beth Kanter's curator insight, June 10, 2:36 PM

Love the advice about personas

Emmanuel 'Manny' Gigante's curator insight, June 11, 1:22 PM

YOUR #roadmap  thanks @Scoop.it

Dr. Pamela Rutledge's curator insight, June 11, 3:26 PM

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.