MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
Via Martin (Marty) Smith
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Juan Miguel Galeas's curator insight,
June 5, 2015 7:58 PM
La siguiente evolución del marketing "Lean Marketing", aplicando los principios de Lean Innovation y Lean Startup al marketing cambiará la forma de la profesión para siempre.
#gjc @galeasjupiter www.galeasjupiterconsulting.com
Jeff Domansky's curator insight,
October 16, 2016 12:18 PM
Applying lean startup methods to marketing makes a lot of sense.
Dean Ryan G. Martin's curator insight,
April 6, 2015 12:20 AM
To go viral, repurposing a content is all you need to do.
Christopher Jan Benitez's curator insight,
August 8, 2015 3:34 AM
Repurposing is a key strategy of the lean content marketing methodology. Are you leveraging it to its full extent? Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.
bkernus's curator insight,
December 13, 2014 11:16 PM
Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.
malek's curator insight,
December 15, 2014 4:58 PM
slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer
Gust MEES's curator insight,
December 31, 2014 9:51 AM
If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it. In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week.... Learn more: - http://www.scoop.it/t/21st-century-tools-for-teaching-people-and-learners/?tag=infographics
Michelle Gilstrap's curator insight,
December 31, 2014 4:02 PM
Always good to have a way to create good designs.
yorkecomm's comment,
December 1, 2014 5:49 AM
Here is a ebook on Re-purposing Content: http://campaigns.yorkecommunications.com/ebook-repurposing-content
Jeff Domansky's curator insight,
October 27, 2014 10:12 AM
Fast read and creative demonstration of Haiku Deck, a powerful, free presentation tool.
Brandanew's curator insight,
August 3, 2015 5:16 AM
Not everyone is lucky enough to work with a huge team of marketers, and those people also happen to not be lucky enough to get more hours added to their day! This list contains some great tools to keep your content marketing lean when you're working with limited resources. My personal favorite is Canva. I love using that to create quick & dirty graphics. I'd also add Skitch & Trello. Skitch is a great screenshotting tool that you can install for Mac and use to mark up images with arrows, text, circles, etc. Trello is another one that I can't live without. I'm on a content marketing team of two and we use Trello to manage our strategy in a lean way; keeping track of ideas, what's in progress, and what's been completed. ------------------- If you're an SMB or part of a #leancontent marketing team, join us on Facebook to talk content strategy with a lean mindset. If you're a marketer looking for an easy way to discover content, share it on social media, and publish it to your website, get a demo of Scoop.it today.
Brian Yanish - MarketingHits.com's curator insight,
September 10, 2014 10:38 AM
Great article to help you with your lean content marketing strategy. Do you serve leftovers? |
Dean Ryan G. Martin's curator insight,
March 11, 2015 4:57 AM
"Mistake #5: Content Has To Be Perfect & Long" I agree. A 140-character tweet is a content. It's probably the shortest content but believe it, it can still attract attention - especially if it contains a link and photo.
Denise Gabbard's curator insight,
October 25, 2014 7:51 PM
So many social networks-- so little time-- some good tips to lessen the time commitment but still get effective results.
Rhonda White's curator insight,
October 26, 2014 9:10 AM
A good reason to determine which social media networks are best for your business:
"Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel."
Procom-europ_RP's curator insight,
November 8, 2014 1:08 PM
Before you create your speedy social media management plan considers what social networks your business needs to be on. For a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel
Kinq p's curator insight,
October 2, 2019 2:05 AM
How to Repurpose Video Content Marketing Ideas for Brand Awareness |
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.