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Feed your Content Marketing needs

Scoop.it Enterprise version can help you effortlessly find and publish relevant content to your blog, website and social channels. Get in touch for an online demo.
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A 15-Step Guide to Creating Viral-Ready Branded Content

A 15-Step Guide to Creating Viral-Ready Branded Content | Lean Content | Scoop.it
Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business.
Ally Greer's insight:

Sasha Zinevych has some great tips and really channels the #leancontent mindset in this list. Also, the illustrations are awesome.

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Lean Content
Making the most efficient and effective use of strategies, tools, and technology for content marketing.
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Resources, tools, tips, and tricks for the most

efficient use of content with the minimum

use of resources.

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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 

Guillaume Decugis's insight:

After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.


Please add to the conversation by submitting your ideas and join the #leancontent movement! 

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Paula Silva's comment, March 3, 3:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
b2interactive's comment, March 6, 11:38 AM
Establishing quality should be the first step. If you start fast and focus on production, the quality will suffer and might not ever catch up. Less is more here.
Bertrand Marouzé's curator insight, April 22, 12:43 PM

Le lean est partout / lean is everywhere

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How Content Curation and Repurposing Extend the Life of Your Content Marketing

How Content Curation and Repurposing Extend the Life of Your Content Marketing | Lean Content | Scoop.it

Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.

Guillaume Decugis's insight:

When I started to publish content, I felt frustrated that it didn't have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow. 


Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from "melting like wet snow as soon as it hits the ground".

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Leftover Turkey: A Content Marketer's Dream

Leftover Turkey: A Content Marketer's Dream | Lean Content | Scoop.it

A couple of years ago at Ad:Tech in San Francisco, I was lucky enough to score an interview with one of the smartest content marketers on the planet. Rebecca Lieb is an analyst at the Altimeter Group and author of Content Marketing. I asked her, “What’s your number one tip for companies who are struggling to produce enough content?”

Guillaume Decugis's insight:

This is obviously an old post but one that I really wanted to share on this topic as an essential Lean Content technique: repurposing content. 


Jason Miller does a great job at building on and summarizing Rebecca Lieb's great advice for content marketers who should think of their content as a thanksgiving turkey that you can "slice and dice this thing for weeks on end."


On our end, we've been experimenting with that technique a lot, sharing results on how this worked for us when using SlideShare as a way to repurpose some of our written content.


Enjoy the meal! 

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Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations

Lean Content Marketers: How You Can Repurpose Blogposts into Visual Presentations | Lean Content | Scoop.it
Dave Paradi, respected presentation coach and PowerPoint expert, explains how you should approach turning a written piece of content into a SlideShare deck.
Ally Greer's insight:

Great tips on turning written blogposts into presentations on SlideShare. Not only does this help create a new piece of content, but it also makes your message more visual and shareable.


We've seen lots of success with SlideShare as a visual blog and highly recommend it!

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Lynn Pineda's comment, June 13, 10:06 PM
Slideshare is great for allowing us to repurpose our blog posts - great advice Ally!
Emmanuel 'Manny' Gigante's curator insight, June 14, 3:44 AM

hack #Slideshare

Brittany Berger's curator insight, June 14, 10:32 AM

This is a great piece on repurposing content. I love SlideShare for this purpose. Not only can it add a more interesting visual element to the blog post when you embed the presentation, but it puts your ideas on a new platform.

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10 Words to Cut From Your Writing #leancontent

Want to improve your printed and online content? Chop these words -- mercilessly.

Brian Yanish - MarketingHits.com's insight:

Keep it Lean and Real!!!

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Michael Binzer's curator insight, June 7, 7:16 AM

Be direct, be short, be specific #communication

Carlos Batara's comment, June 7, 1:23 PM
I was taught to write using Strunk and White's "Elements of Style" as my textbook. One of their first commandments. "Omit needless words," still ring in my ears. This does not mean, however, all uses of words like "just", "really", "maybe", "quite", and the other terms mentioned in this video have no use in lean writing. "Perhaps" the author took a strong stance "just" to flag the attention of writers to careful use of such terms.
Angel Penland's curator insight, June 8, 5:05 PM

Great little video. Need to check this out if you write anything serious at all.

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Introduction to Lean Content: London Agile Content Meetup

Introduction to Lean Content: London Agile Content Meetup | Lean Content | Scoop.it
How the Lean Startup can help us produce better content quicker and cheaper.
Ally Greer's insight:

Here's a summary of a talk presented by Tom Hewitson at the London Agile Content meetup.


He does a great job relating the lean startup methodology to content strategy and I'm super excited to see the ideas spreading across the ocean!

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Brian Fanzo's curator insight, June 3, 6:58 PM

Rapid creation, curation, collaboration... the goal is product content quick!  Love it! 

Ken Schneider's curator insight, June 4, 10:35 PM

Lean is always better; except for Kobe Beef, but in business fat is so 90's! This article is a good share.

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7 Tools for Lean Content Marketing

 There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content. 

Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.

Ally Greer's insight:

What tools do you use to keep your marketing lean?

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Guillaume Decugis's curator insight, May 13, 8:33 PM

There are a lot of useful tools to help your content marketing efforts. Here's a selection that is specifically aligned with the principles of lean content.

Emmanuel 'Manny' Gigante's curator insight, May 20, 11:23 PM

woohoo more tools

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How to Create Visual Content when you're not a designer

How to Create Visual Content when you're not a designer | Lean Content | Scoop.it

Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, leaner approach to creating visual content. 

Guillaume Decugis's insight:

Have you tried Canva.com? It looks pretty awesome.

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Marshall Van Fleet's curator insight, May 7, 12:44 PM

Good Advice! For DIYers....

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How to Do Content Marketing on a Shoestring Budget

How to Do Content Marketing on a Shoestring Budget | Lean Content | Scoop.it
65% of companies consider content marketing to be too expensive. But at the same time, content marketing is a huge industry with incredible amounts of money being spent.
Christina Guenther's insight:

The first half of this article does a good job recognizing the need for content marketing. However, your content marketing strategy should include both creating and curating. This is where Lean Content marketing comes in. Don't waste time creating content that already exists. Curating relevant content and providing your insight is how you can save time and money while staying visible online. 


It makes so much sense!

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malek's curator insight, April 24, 7:20 AM

The content marketing figures caught my attention

  • The digital marketing industry is $118B/year
  • Content marketing industry is on a meteoric rise (9.2% growth last year).
  • B2Bs spend a whopping 30% of their marketing budget on content marketing.
Emmanuel 'Manny' Gigante's curator insight, April 24, 12:20 PM

#scrappy Marketing

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How Lean Content Accelerates Growth

How Lean Content Accelerates Growth | Lean Content | Scoop.it
“Nobody cares about your products and services except you and the others in your organization,” writes David Meerman Scott, author of The New Rules for Marketing and PR. “What your buyers do care about are themselves. And they care a great deal about solving their problems (and are always on the lookout for a company that can help them do so). The good news for smart marketers is that this knowledge has the potential to make you many times more successful.”
Guillaume Decugis's insight:

A perfect definition of Content Marketing and why it works. Now to achieve that, an interesting lean content strategy is to leverage influencers in your space to contribute to your blog. Here's why and how. 

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What is Lean Content? And why we need it - 22 experts weigh in.

What is Lean Content? And why we need it - 22 experts weigh in. | Lean Content | Scoop.it
What's your lean content definition? Not sure? Here are 23 definitions of lean content by content marketing experts to help guide you.
Guillaume Decugis's insight:

Interesting round-up by Heidi Cohen on what lean content means to various social media and content experts (including yours truly).


Interestingly, some define lean content as content that is short while others define it as we do by enlarging the idea of lean to the whole content process: practices, techniques and workflows to do more with less when it comes to publishing content. 


Maximum impact within a given set of resources.


But behind the differences, it's awesome for us to see so many experts join the discussion (this movement as @Martin (Marty) Smith put it) and embrace lean content as a key concept for the future of content strategies.


Join us too! 


And if you're in SF (or NYC), this can be meant literally as we have meetup groups: meetup.com/leancontent (and http://www.meetup.com/lean-content-NYC).

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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Lean Content | Scoop.it

hat tools do you Last week, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.

Ally Greer's insight:

What tools do you use to keep your content strategy lean?

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YvonneFinn's curator insight, July 7, 12:50 PM

Content marketing is for all marketers; making it lean will help your readers get to the point easily and quickly ...

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Why lean is the future of content marketing #SMWNYC

In conjunction with Social Media Week NYC, Scoop.it's Ally Greer spoke to attendees and content marketers about the #leancontent methodology and how to use curation to jumpstart a business.
Ally Greer's insight:

On Wednesday, I hosted a Social Media Week to discuss the #leancontent framework and some tips on how to use curation to jumpstart a business / content marketing strategy.


For the first half of the talk, we went through the ideas behind information overload, lean content (leverage, experiment, automate, measure) and how finding ways to make an impact without spending loads of time and money can help further a brand and/or business.


Secondly, we went through the seven parts of a lean content curation strategy:

1. Content discovery: finding the right content to share with your audience.

2. Website hosting and integration: finding a place for your content to live online and be indexed in search.

3. Scheduling: spending a small amount of time setting up the rest of your day, then adopting the "set it and forget it" mentality.

4. Analytics: understanding your unique audience.

5. Team curation: involving the rest of your company in content creation and offloading resposibilities.

6. Distribution: making sure all of your audiences (on different platforms) see your content. Automate this process with tools like Scoop.it

7. Increased visibility: if you aren't posting, someone else will be.


Have questions about lean content marketing, curation, or the future of content marketing? Ask in the comments! 

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Lori Wilk's curator insight, February 24, 9:12 PM

More validation as to why I am using curation. Thanks Scoop.it #curation#contentmanagement+

Дмитрий Аркас's curator insight, February 25, 11:19 PM

Cтратегия скупого курирования:

1. Найти правильный контент, чтобы поделиться с аудиторией.

2. Запустить сайт + интегрировать в соц.сети - обеспечить прямой эфир + индексацию в поиске.

3. Планировать быстро: "настроил и забыл".

4. Аналитика: понимать свою уникальную аудиторию.

5. Команда курирования: с участием остальной части вашей компании в области создания контента и публикации оного.

6. Распространение: убедиться, что вся ваша аудитории (на разных платформах) видит ваш контент..Автоматизировать процессы с инструментами, как Scoop.it

7. Увеличивать видимость: публиковать и публиковать.

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Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer

Should you re-publish your content to other blogs, Medium or LinkedIn blog? A data-driven answer | Lean Content | Scoop.it

One of the Lean Content best practices we’ve seen several speakers at our meetups recommend is to leverage existing audiences on top of your own to increase the reach and the impact of your content. While your blog may or may not yet have a strong audience, there’s always more people to reach. By placing your content on publishing platforms which offer interesting discovery mechanisms or having blogs that are read in your industry re-publish it, you could in theory multiply your own reach by not doing much more.

Guillaume Decugis's insight:

There are of course some Pros and Cons to do that and we also wanted to measure how valuable such a strategy could be. While there's certainly an impact and we confirmed re-publishing to be an awesome lean content strategy, our conclusion is more nuanced: depending on your content strategy objectives, you might want to embrace this strategy 100% or consider alternatives. 


Here's why.

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Ken Schneider's curator insight, July 22, 1:18 PM

 I love data! Math applied to Social Media posts - even better!

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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Lean Content | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...
Guillaume Decugis's insight:

Content Marketing works. But how do you scale it?


Very often, we see marketers struggle after getting initial successes. Producing more content is hard and this post gives interesting ideas on how to leverage contributors, existing audiences and curated content to help achieve your goals.

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Emmanuel 'Manny' Gigante's curator insight, June 30, 12:48 PM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 10:55 AM

Some good information. 

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Converting your written content to a SlideShare deck

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can…
Guillaume Decugis's insight:

Following up on the piece Ally curated recently, here's the hands-on practical presentation with step-by-step tips that are easily actionable.


Still unsure?


Well, repurposing works and is one of the most effective lean content technique as we've documented here.

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Marc Kneepkens's curator insight, June 15, 8:33 AM

Slideshare is a great way to present, tell your story, create information. Here is the 'how-to'! Great stuff.

Jeremy Pollard's curator insight, June 22, 8:48 PM

We all gained a great communications channel when LinkedIn bought Slideshare. Once you get past update posting on LinkedIn, and posting other peoples' pictures of other peoples' quotes - posting your own actual content is a great goal (and one of my New Year resolutions)

 

This is a good, practical article on how to re-purpose current content into a usable format for promotion via SlideShare

Jane Gardner's curator insight, July 17, 5:20 PM

i need an easy peasy way to convert written to other format

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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Lean Content | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.
Ally Greer's insight:

Great tips in here from HubSpot CMO Mike Volpe.


From identifying specific people that you want to reach with your content to creating content based upon frequently asked questions and personal experiences, there are many content strategies that might take some time to adapt at first, but will make the future of your content marketing significantly easier.


Check out the post for some more tops on creating a complete, successful content strategy.

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Beth Kanter's curator insight, June 10, 2:36 PM

Love the advice about personas

Emmanuel 'Manny' Gigante's curator insight, June 11, 1:22 PM

YOUR #roadmap  thanks @Scoop.it

Dr. Pamela Rutledge's curator insight, June 11, 3:26 PM

We advocate persona-fication--persona development--to better identify and understand your audience.  Here's a great article on content strategy that speaks to the value of personas.  Students sometimes struggle with understanding why a 'made-up person' is going to be of any value, particularly since we all have inherent cognitive biases that color our judgment.  


There is no doubt that bias will influence persona development.  But everyone has developed a persona whether they admit it or not--it's living in their brain as the assumption of who they are marketing too.  Too often the lack of articulation increases the bias, not decreases it.  Benefits of creating a persona publicly is to compare them with others in the team AND the audience, in other words to expose your bias.   Qualitative researchers keep a journal during data collection and analysis for this very reason--the journal chronicles the researcher's perspective to bring potential biases to light.  It is exactly when the marketing team has little in common with the audience who uses a product that creating a persona has value for two reasons: 1) you test the persona in the market against real people and 2) you can (although not all do) externalize yourself from the persona--step aside and have a dialogue, much in the gestalt therapy fashion,.  When done with proper guidance (i.e. someone who is trained in this kind of stuff), these approaches can provide new and often startling perspectives.  


Personas don't always work.  Nothing is foolproof.  The 'right' persona doesn't guarantee that your product is any good or that your messaging is very salient or sticky.  There are other skills required besides persona development.  Going through a persona development exercise, however, is likely to have gotten you closer than you would have otherwise.  

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What Mary Meeker's Internet Trends Report Means for the Future of Content

What Mary Meeker's Internet Trends Report Means for the Future of Content | Lean Content | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
Ally Greer's insight:

Each and every stat that came out of this report is extremely interesting, to say the least. Meeker and KPCB have spent every year for the last 13 years analyzing Internet, social, mobile and digital trends and shaping the way marketers and businesses make decisions.


In the first half of her report, Meeker addresses a few important subjects, and I've taken some stats from the ones that are the most relevant to content marketing & the future of publishing. The three most notable sections here include mobile content consumption, information distribution, and community building.


In the world of mobile, Meeker finds that the most up-and-coming trend is tablets. While they do have the most room for growth, that doesn't always mean that they will be growing at the fastest pace; however they are. Ensuring that all content is mobile optimized is extremely important for marketers. It might seem like this isn't news at all, but the fact that 20% of content is being consumed at mobile and only 4% of ad budgets are allocated there demonstrates that it still isn't being taken seriously enough.


As far as promotion and distribution, the most important finding states that content that's shared on Facebook receives half of its referral traffic within the first 9 hours. This means that half of the people are going to click on your Facebook link have already clicked it within 9 hours. For Twitter, it's even less: 6.5 hours. Here we have a solid demonstration of the fact that social content needs somewhere to live besides just in Facebook and Twitter timelines. After a few hours, it disappears into the feeds and referral traffic to your site plummets. Simply sharing links on social media will become decreasingly effective as this trend continues, opening the door for sites like Scoop.it which give your social content a place to live and allow it to be rediscovered by a whole new community (over 1 million strong) as well as through search.


It's also worth noting that Meeker lists community as one-third of what she has dubbed the "Internet Trifecta." with the ever expanding number of consumers online, there is more of a natural human desire to connect with others through content. Marketers who provide context to the content they are creating and sharing are the ones who are able to increase connectivity within their communities of interest and grow stronger, more stable evangelism programs which lead, in turn, to brand loyalty.


So, how does this all translate into what content marketers can do to keep up? Here are three simple tips.

1. Don't publish that blogpost or send that newsletter until you make sure it will look good on mobile devices. This is no longer an option.

2. Use content curation tools to create a hub for your social content. Just throwing it into the Internet without context or a place to live isn't going to cut it anymore. 

3. Empower your readers and customers with content through which they can connect. Create brand content that's easily accessible, findable, understandable and shareable to form relationships and assist in the buying cycle.

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Brian Fanzo's curator insight, June 4, 6:19 PM

Change is happening and content must provide value and stand out from the noise but more importantly be timely! 

Kai Bösterling's curator insight, June 15, 4:42 PM
The best & most successful types of content are "uploadable, shareable, and findable." [Mary Meeker] #Quote #ContentMarketing
niftyjock's curator insight, June 17, 9:56 PM

more Upload less Download (MULD)

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Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left | Lean Content | Scoop.it

Renowned marketing author, Seth Godin, once said -


“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”


This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.


Brian Yanish - MarketingHits.com's insight:

If you are reading this, you are doing IT, the IT is consuming content. The problem with being on this side of the content (the consuming side) is that some else is getting to move the reader in a direction that will benefit them, be it a pageview, newsletter sign-up or even a sale.


This article is a good example of Lean Content, it's not lengthy on wording, it uses "other people's content" (OPC) and images to make a point.


We can even look at this Scoop.it post I just had you read as part of my Lean Content strategy.


By making this Scoop.it post my Lean Content strategy is to get you wondering who is Brian Yanish and what does his company MarketingHits.com do. 

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Stop Making Excuses: the 15 Answers to Prepare your Business for Content Marketing

Stop Making Excuses: the 15 Answers to Prepare your Business for Content Marketing | Lean Content | Scoop.it

A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so.


If your business can relate to any (or many) of these situations, it’s likely you might need some preparation before launching a content marketing strategy. I’ve gone through Michael’s list and provided some tips on how to combat some of the signs your business might not be ready for content marketing.

Guillaume Decugis's insight:

If you're concerned that you're not ready yet for content marketing, here's a great list of answers crafted by @Ally Greer to the most frequent concerns you could have on launching a content marketing strategy.


And yes, they work even if you thought you didn't have resources or budget.

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4 ways to integrate Scoop.it with WordPress

4 ways to integrate Scoop.it with WordPress | Lean Content | Scoop.it

Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with Wordpress - the leading blogging platform. Since then, we've seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of Wordpress for their sites. So we've multiplied the ways you could integrate with a Wordpress site or blog and here's a recap of how to make this work.

Guillaume Decugis's insight:

One of the ways to make your blogging leaner is to leverage content curation to complement the original content you create. Here's how to use Scoop.it with Wordpress to optimize that.

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Nine0Media's curator insight, May 6, 3:00 AM

#Wordpress #Nine0Media 

C-Marketing's curator insight, May 9, 4:50 AM

Avez-vous intégré votre veille dans votre blog ? Vous devriez ! 

YvonneFinn's curator insight, July 7, 12:47 PM

Is there anyone anyone who doesn't have a Wordpress blog?

 

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Content Marketing Tips for Launching a New Product by Guy Kawasaki #contentcuration

Content Marketing Tips for Launching a New Product by Guy Kawasaki
Brian Yanish - MarketingHits.com's insight:

Interesting insight from Guy, building content for a new product using content curation. Guy is known for pushing his lean content to the masses. 

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Change Impetus's curator insight, April 1, 9:28 AM

I would say it doesn't have to take a year to build a quality content platform for SM before launch. With good planning and a calendar it could be done it 6 months.

 

I agree with his point about "earning the right to pitch your product" in groups and forums.

Emmanuel 'Manny' Gigante's curator insight, May 3, 12:40 AM

#guy #kawasaki  alway great info

Jennifer Beever's curator insight, May 15, 2:15 PM

This is exactly what I recommend to my clients. Start building your social media presence in the space in which you are launching a new product as soon as you decide it's a go. You'll be ahead of the game when it's time to launch.

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Lean Content - Content as Business (Video) #leancontent

Brian Yanish's comments: 

This video covers many tips to help not only Startups, but any business that wants to develop a lean content strategy.

 

Key points: 

1. Identify The Customer

2. Run Experiment

3. Build a Minimum Viable Product

4. Be Versatile 

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Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands | Lean Content | Scoop.it
Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
Ally Greer's insight:

Jim Joseph is launching a new series on Entrepreneur.com investigating the content marketing techniques of the bigger brands of the world and applying them to smaller businesses. 


Smells like #leancontent to me!

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5 Easy Steps To EPIC Content Marketing

5 Easy Steps To EPIC Content Marketing | Lean Content | Scoop.it
Content marketing is a noisy world now. You must create EPIC content marketing to win. Here are 5 EASY Steps to begin your EPIC content journey.
Ally Greer's insight:

This post by @Martin (Marty) Smith takes into consideration a lot of the ideas of lean content, as he has crafted some content marketing tips based upon the ideas of Eric Reis's Lean Startup.


My favorite tip, one that Marty talks about often, is COPE, or create once publish everywhere, which is a huge part of the lean content methodology. One thing that I'd add to make this description a little more detailed is not only to publish the same content everywhere, but to adapt it to the place to which you're going to post it. This diversifies the content and not only allows higher distribution but adds value in multiple ways!


Also, thanks for the Scoop.it mention, Marty!

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Guillaume Decugis's curator insight, February 25, 8:30 PM

Content Marketing has grown up fast and [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] gives some great advice in this post. One of these is what he calls COPE for Create Once Publish Everywhere which I think is a great #leancontent rule:


1. Because everytime you can remix your own content, you should: this is not being boring, this is acknowledging that the world is vast and that people are busy so they might not be reading your tweet just because you shared something.


2. Content curation or creation only works if it's coupled with strong distribution.


3. SEO and social shares are tightly correlated.

aanve's curator insight, February 25, 9:39 PM
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Nine0Media's curator insight, February 26, 1:04 PM

#SocialMediaTools #DIYSEO #Nine0Media