Every year since 2009, Joe Pulizzi and the Content Marketing Institude community make some predictions about the upcoming year in content marketing. Last year's best prediction involved PR departments and ad agencies moving strongly towards content marketing. It's safe to say that came true.
This article also lists some of the worst predictions, which are quite fun to read. Interestingly, one of the failed predictions references Google Plus brand pages becoming a
"big thing." Though this could definitely be seen as an overall fail, I'd like to point out that, for some reason, Scoop.it has about double the followers on Google Plus as on Facebook.
What's your prediction for next year in content marketing?