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efficient use of content with the minimum
use of resources.
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.
Please add to the conversation by submitting your ideas and join the #leancontent movement!
Are you sure you want to delete this scoop?
Content marketing is a noisy world now. You must create EPIC content marketing to win. Here are 5 EASY Steps to begin your EPIC content journey.
This post by @Martin (Marty) Smith takes into consideration a lot of the ideas of lean content, as he has crafted some content marketing tips based upon the ideas of Eric Reis's Lean Startup.
My favorite tip, one that Marty talks about often, is COPE, or create once publish everywhere, which is a huge part of the lean content methodology. One thing that I'd add to make this description a little more detailed is not only to publish the same content everywhere, but to adapt it to the place to which you're going to post it. This diversifies the content and not only allows higher distribution but adds value in multiple ways!
Also, thanks for the Scoop.it mention, Marty!
Content Marketing has grown up fast and [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] gives some great advice in this post. One of these is what he calls COPE for Create Once Publish Everywhere which I think is a great #leancontent rule:
1. Because everytime you can remix your own content, you should: this is not being boring, this is acknowledging that the world is vast and that people are busy so they might not be reading your tweet just because you shared something.
2. Content curation or creation only works if it's coupled with strong distribution.
3. SEO and social shares are tightly correlated.
#SocialMediaTools #DIYSEO #Nine0Media
Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short
A well-thought writing process
Microblogging is a great way to generate content on a short term scale and stay visible to your audience,
I am a Twitter fan and have sent out more than 20,000 Tweets to date.To get more followers you want to microblog good content and mention others as well as use relevant #hashtags to track the conversations.What I have learned most recently by curating , creating, and sharing content is that there will be many people who understand that to scale this social participation requires sending out lots of Tweets and I am totally happy with the un-follows as much as the follows because those who want my help and like what I am about and have to offer will be there with me and those who don't can find the groups they want to be part of or none at all. I know what it's like in the real world to have fans from being a television producer and building an audience from scratch. My microblogging is authentic and I don't buy followers. It's impossible to recognize and promote hundreds of people without sending out lots of Tweets, especially if you want to give them Klout or Kred. I am dedicated to moving the needle of online influence and this means lots of participating online especially with microblogging such as Twitter. I welcome more followers on Twitter at Successipes and in knowing more about what you are doing that is awesome so I can share it with the world. Your online friend and "Princess of Curation," Lori Wilk
The “trending topics” section on Twitter has always been a fascinating example of virality to me. Sometimes, you get the weirdest combination of stuff (Pandora, women, and Christmas?)
While it isn't advisable to "hijack" popular hashtags just beacuse they are trendig, there is absolutely nothing wrong with "riding the wave" and reacting to what's currently going on in the world.
Being reactive is a huge part of being lean - having someone who is able to think on their feet and produce something quickly but still of quality is a great asset and an important part of a lean content strategy.
If you can find a way to relate current trends to your editorial line/brand messaging while still providing value, go for it!
According to many of the articles I've read , one way to increase traffic to your blog is to incorporate immediately writing about trending topics. The best way to test this out is to do for a month and see what happens. This article talks about the virality of trending topics.
2014 is said to be the year of the trend.
When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding.
Some great tips for content curation.
Content curation makes it easier and faster to get more content out to your audience than trying to write it all. You can do in seconds what would take you hours to make yourself and have high-quality content to share with your audience.
Thorough and clear explanation of what Content Curation is all about.
la curación de contenidos es imprescindible con los cambios de algoritmo de google
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
While some people say content is king, more and more are also saying distribution is queen (and some say she actually wears the pants). The study of more than 3,000 US SMBs that we led at Scoop.it made us realize how much ignored some distribution opportunities are for businesses that don't have huge budgets and need to be focused.
When you already struggle to maintain and update a Facebook page and a Twitter account, how can you have time for LinkedIn, Google+ etc...?
A lot of people will recommend to carefully think your strategy and decide which social network is good for you. This is great advice but how can you know for sure before trying it out?
I think there's another approach to this. A #leancontent approach which consists of simplifying the ROI equation by making the investment minimal. By integration on content curation in your content mix and by using cross-posting techniques (such as what we just enabled in Scoop.it with LinkedIn Company Pages), you can effectively test whether such or such social network destination works out.
And who knows? You might discover you not only have to be everywhere but also that you can be.
People are 50% more likely to purchase from a company they interact with on LinkedIn. While Facebook pages have been the priority to a lot of companies, LinkedIn is a great way to generate demand and leads through content - especially for B2B marketers.
This is a study on what's missing to SMBs to achieve that and how to fix the content problems they have in an efficient way.
It is also important that you don’t discount the value of content curation in this situation. You can take valuable content and test it out with your audience without too much effort at all. That doesn’t mean that you don’t have to come up with original content as well. You can share a combination of the two.
It's great to see the idea of Lean Content spread over the Web in general and to content marketers in particular.
Carolyn Cohn lists a number of practices and techniques to iterate on your content strategy and make it lean. Going through cycles of iteration helps identify the valuable stuff, the pain points and the ROI. Among this techniques, she mentions content curation as a good way to get started and we couldn't agree more: before making an investment to create massive amount of content on a certain area, a pragmatic design-to-cost approach can be to curate content and see what resonates with your target audience.
We're a big fan of the idea of lean content for any type of content strategies - including of course content marketing. The idea that you have to plan and budget everything for 6 or 12 months, come out with a hit/miss perfect solution without any possibility of ongoing improvement is just dated in a worls of rapid changes and social media. Among these lean content techniques, content curation plays an important roles - in particular when taregting a new audience or covering a new topic as Carolyn Cohn mentions in this post.
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
My favorite cheat sheet infographic shows image dimensions for social network profiles.
I love useful cheat sheets!
Really nice info graphic showing how internet marketing works as a tactic of branding
Most of us need lots of help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.
How To Execute A Content Marketing Plan With A Small Budget http://t.co/jQ01DfOQfn via @SteamFeedcom
Winning social media content:
a must do when you have no moolah
Good advice for small business clients!
The data’s in: Infographics have more virality than presentations and documents!
When we launched our new infographics player in July, it was because we had little doubt the web was becoming more and more visual — and infographics were seemingly becoming the future of data-sharing. Being the data-driven organization that we are, we were interested in testing the popularity of this new content type.
The first thing we think of when we hear SlideShare is "presentations." It's no secret that we think these slideshows are amazing for content strategy - they are visual, shareable, and reusable.
You can imagine our surprise when we read that infographics are in fact even more viral on SlideShare than said presentations! Just goes to show that the more lean your content is, the more viral it will go.
Now, get designing!
This looks like an interesting concept!
Infographics create a quick READ/Scan of the information, Presentations are a click and look
should companies implement infographics for sharing informations in intern instead of boring graphiks?
Brands are getting busy with six-second clips. Plus: the Do's and Don'ts of Vining.
It doesn't get much leaner than 6-second-long piece of shareable and entertaining content.
vine can be a powerful tool if used correctly #bayareafhaguy
Some nice examples of how Vine can be creatively used in marketing, but I think experimentation will go on for some time longer until marketers get a grip on what to do with Vine.
Six steps to easy content curation.
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
Curation is a huge part of content marketing, especially when keeping it lean. Here are some great tips from Scoop.it's top curators!
Some will enjoy this resource!
I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.
hat tools do you Last week, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.
What tools do you use to keep your content strategy lean?
In conjunction with Social Media Week NYC, Scoop.it's Ally Greer spoke to attendees and content marketers about the #leancontent methodology and how to use curation to jumpstart a business.
On Wednesday, I hosted a Social Media Week to discuss the #leancontent framework and some tips on how to use curation to jumpstart a business / content marketing strategy.
For the first half of the talk, we went through the ideas behind information overload, lean content (leverage, experiment, automate, measure) and how finding ways to make an impact without spending loads of time and money can help further a brand and/or business.
Secondly, we went through the seven parts of a lean content curation strategy:
1. Content discovery: finding the right content to share with your audience.
2. Website hosting and integration: finding a place for your content to live online and be indexed in search.
3. Scheduling: spending a small amount of time setting up the rest of your day, then adopting the "set it and forget it" mentality.
4. Analytics: understanding your unique audience.
5. Team curation: involving the rest of your company in content creation and offloading resposibilities.
6. Distribution: making sure all of your audiences (on different platforms) see your content. Automate this process with tools like Scoop.it
7. Increased visibility: if you aren't posting, someone else will be.
Have questions about lean content marketing, curation, or the future of content marketing? Ask in the comments!
More validation as to why I am using curation. Thanks Scoop.it #curation#contentmanagement+
Cтратегия скупого курирования:
1. Найти правильный контент, чтобы поделиться с аудиторией.
2. Запустить сайт + интегрировать в соц.сети - обеспечить прямой эфир + индексацию в поиске.
3. Планировать быстро: "настроил и забыл".
4. Аналитика: понимать свою уникальную аудиторию.
5. Команда курирования: с участием остальной части вашей компании в области создания контента и публикации оного.
6. Распространение: убедиться, что вся ваша аудитории (на разных платформах) видит ваш контент..Автоматизировать процессы с инструментами, как Scoop.it
7. Увеличивать видимость: публиковать и публиковать.
Would you like to speed up your content creation process, while concurrently making it more relevant to your audience?
While Google still loves long-form magazine style content, it is certainly better to create short form content than nothing at all.
However, instead of considering short-form content a compromise, recognize it for what it is. This is a win-win for your business and its on-the-go audience that often only has time for a snack.
It’s no coincidence that the fastest growing social media channels are those that deliver the bite-sized content that active people crave. For businesses, we’re talking about Instagram, Pinterest, and Vine.
Short form or Lean Content can have additional benefits for your business when done correctly.
From the article
Additional Benefits of Short Form Content
Do a little each day and it can take you a long way-
As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies – including Scoop.it – communicating through content means having several distribution channels – including email – and today we’d like to share a few things we’ve learned using email newsletters as a content marketing distribution mechanism.
Email is one of these distribution channels which can consume a lot of time and have unpredictable results. At Scoop.it we wanted to experiment with it and adjust our efforts to it in the spirit of lean content. So here's what we learned.
If email is not an essential part of your content marketing mix, you're missing out. Here's why and how we found we could use as part of ours at Scoop.it.
Wow! Votre infolettre ne vous donne pas les résultats escomptés? Lisez sans faute cette chronique.
Learn how to create an engaging blog series with these useful tips!
A great way to spread out your content over a few weeks is to create a blog series! This will force you to fully think and plan out your idea, as well as to publish at least once a week. :-)
Further, it's a great opportunity to link back to previous posts on your blog as well as to leave the readers wanting more and increase the changes of their return.
Useful piece for first-timers. Content is a form of re-framing. Take an idea, nail it to the wall, then walk around it looking at it from different directions and angles.
Time is a great 'frame' for any topic - what was this topic like before, what is it like now, what do you think it will be like in the future.
Imagine the topic as it might appear to different people in different roles. This can be how you imagine it from their perspective.
The other great idea is to ask 3 or 4 other people what they think and share that also. They can be people in other roles in your company, partners or providers or channels or suppliers. Most 'experts' are happy to invest 5-10 minutes sharing their thoughts.
Content for me is playing with perspectives.
Organizar un serial de posts basado en un tema ayuda a mantener al auditorio enganchado y a revisar blogs pasados. Muy útil para generar retorno.
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle
Building lean content strategy involves more than just the content you post to your website or blog. You must also think of your distribution channels, using social media and sites like Scoop.it can help to increase the amount of readers and in turn sharing you get for your content.
Alcuni consigli su come utilizzare al meglio il #contentmarketing per gestire la promozione della propria azienda online.
#1 'Write your headlines last" thought provoking
hospital content is key to patient engagement and wellneess
Plenty of media professionals like to get down on BuzzFeed for providing what they see as "lowest common denominator" types of content. And with post titles like, "'Men in Black' is the Only Movie That Truly Understands Your Hangover Right Now," I don't think anybody's arguing that the site's a frontrunner for any major journalistic integrity awards.
But the site receives an average of 40 million unique visitors a month. Yes, that many. That should be enough to make all website owners stand up and take notice. Something in the site's formula is resonating with online visitors across nearly all demographics.
What kind of lessons about blogging can you derive from this "listicle" driven media powerhouse? Here are five:
An interesting article that can help your lean content strategy and maximizing your content for traffic building.
here's a good list for all you bloggers out there
Great tips in this article and definitely something to think about when developing blog content strategy.
The goal of social media should be to increase the number of different ways your brand is connected to every single person that cares about you. This is a touchpoint corral.
In this post Jay talks about how distribution needs to play a key part in your content marketing strategy.
He uses his own blog which has received 864,000 unique visitors in the last 365 days, but even his most popular post is only been viewed 49,000 times or 5.6% of his total annual audience.
As you are building your lean content marketing strategy do not overlook your distribution channels. Determine where your audience hangs out, is it on Facebook, YouTube, LinkedIn, Twitter, or should you be posting on Pinterest? In many cases your audience itself will be on a number of channels, and you will need to tailor your content to each channel. eg Using storytelling images on Pinterest
I love marketing if not only for the jargon and names we give things - Touchpoint Corral - we all should simplify and keep conversations and messages jargon free - but us marketers are the worst when speaking with each other for TWAs and buzz words!
I'm always looking for ways to use Web 2.0 tools better.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
This is what I need.
Lehen zatia ondo dago sarean egoteko arrazoiak ematen dituelako, baina bigarrenenean sccop.it-en marketing egiten du.
very helpful for micropreneurs who have way enough to do already (like the rest of us)
Below is virtually every useful tid bit I’ve learned about content marketing and producing shareable content.
Although a list of 97 things is hardly lean, these little tidbits could make a difference in your content strategy.
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
"The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop)." - Marty Smith
-93% of B2B marketers and 90% of B2C marketers use content marketing.
-76% of marketers claim that curated newsletters are their top content marketing tactic.
-Lack of time is the top challenge faced by both B2B and B2C content marketers.
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.
Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read on. Here are some tips that can be applied to your content strategy.
While it will always be debated whether or not it's possible to create viral content, these are some of the qualities of content that has gone viral in the past.
Connecting with the emotions of your audience, as well as providing them with interesting stories and practical value, is one of the most important aspects of creating relatable content. And don't forget, relatable = shareable!
great info for your content plans