Lean content marketing
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Rescooped by Ally Greer from Must Market
October 15, 2013 12:31 PM
Scoop.it!

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Lean content marketing | Scoop.it
From www.marketingcharts.com - October 15, 2013 12:24 PM
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith
Ally Greer's insight:

"The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop)." - Marty Smith


Notable stats:

-93% of B2B marketers and 90% of B2C marketers use content marketing.


-76% of marketers claim that curated newsletters are their top content marketing tactic.


-Lack of time is the top challenge faced by both B2B and B2C content marketers.

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.
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Suggested by Scoop.it
May 6, 2013 1:49 PM
Scoop.it!

How To Create A Lean Content Blog - Gavin's Example

How To Create A Lean Content Blog - Gavin's Example | Lean content marketing | Scoop.it
From makeapowerfulpoint.com - May 1, 2013 7:18 PM

Gavin McMahon (@powerfulpoint) provides a great example of @Scoopit's lean content movement. His content is visually impactful using his doodling sketches to support great notes.

His voice is deep and smart without being pedantic and overwhelming. Each piece you read locks Lego-like to another. From Gavin's example we can draw several lessons including:

* Arresting visuals are helpful.

* Arresting visuals that compliment and support text are best.
* Content that locks together like Lego blocks make the whole stronger.

* Great headlines ROCK and are beyond important.

* Find ways to end at the beginning looping back to core.

Well-done Gavin and a great example of the Lean Content Movement.


Find Gavin's Powerfulpoint powerful example of a lean content blog here: http://makeapowerfulpoint.com

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Suggested by Scoop.it
May 10, 2013 12:43 PM
Scoop.it!

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Lean content marketing | Scoop.it
From www.demandmetric.com - May 10, 2013 2:51 AM

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 

Ally Greer's insight:

68% of consumers spend time reading content from brands that they like, and 70% of people would rather learn about brand via articles and interseting content than advertisements.


But, that doesn't mean that you need to spend 70% of your time creating this content. 


Keeping your content interesting and lean will help you not only reach, but please your current and potential customers and you only have to spend a small amount of time on it.


Sounds like a win-win to me! 


While you're at it, though, check out the rest of this awesome infographic with tons of stats and tips on creating content with impact.

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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 
Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.
Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.
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