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This summer, The New York Times pulled the curtain back on Apple Computer's
Only a hard heart could fail to respond on some emotional level when Barack Obama, eulogising at one of the most emotionally and racially charged funerals in US history, started singing Amazing Grace.
If you can't recall what you had for lunch, why do you think you'll remember what your mentor just said?
Tony Abbott says the school is needed because of a significant doctor shortage, but the AMA says the real problem is a lack of training places for graduates
Welcome to the Willy Wonka factory for the digital age.
To achieve effective corporate storytelling, marketing leaders must first embrace the art of story listening.
In an era of systematic clinical research, medicine still requires the vignette.
Few of IBM's brilliant inventions are easily explained to non-technological folks, yet for the 103-year-old company, that’s okay. The tech giant has found a way to be extremely innovative even when its inventions and services are perplexing.
Get Post-it® Plus on the App Store. See screenshots and ratings, and read customer reviews.
When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since (There's a reason buskers put coins down before they play you know?
Whether you’re a B2B or B2C company, creating great video content is important. One way to help keep your viewers engaged while they are watching your video is to use B-Roll.
An often-overlooked fact is that a company’s internal audiences – employees – hold the keys to influencing external reputation, even more so than the CEO.
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Turning scientific evidence into policy exposes a gulf between how scientists think and how policymakers work. Here’s what scientists need to know
How to fall in love with your colleagues.
The social network will host articles directly on its site instead of linking to them, potentially undermining news sites and apps.
The plot quickens. Campaign, first for advertising & creative news
Frequent users of jargon think they’re being impressive when they’re really just baffling their listeners.
To live with sincerity in our culture of cynicism is a difficult dance -- one that comes easily only to the very young and the very old. The
Studying the neuroscience of compelling communication.
Storytelling is an engaging process that is rewarding for both the teller and the listener. Having mentioned that, a requirements engineer may ask, why couldn't we bring storytelling to our domain?
Via Annette Simmons
Time to cut through the mixed messages--in the search for answers here are 10 ways to feel like you are doing everything you can.
Without a visual component, your message might not be getting heard.
You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos. Which is why I was glad to find these...
Almost 80 percent of companies say they have an engagement problem and only 17 percent feel they have a compelling and engaging employment brand.
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Good example of the transition from ‘touchy-feely’ use of new technology to becoming more imbedded in overall business processes.
While this is focussed on B2C - with a banking example cited, it has applicability for B2B, for example many professional services or other services organisations i.e. engineering, architects, builders - could use simple version of this thinking, logic and process over time.
This is because the easiest way to get new leads, new sales, new customers, is via the references of existing clients.
And ‘Social’ is where most prospects search for ideas, recommendations and reference checks on potential suppliers.
Even CEOs wander around the digital marketplace asking other buyers which 'fish merchant' is any good.
This is something people have been doing for millennia - digital/social is just where they do it now.
Make ‘Social’ e.g. we’ll listen and interact and help you where & when you want to be heard - not just a part of marketing, but a key aspect of your ongoing relationship with prospects, then customers.
The rare company might actually have a process-centric CMO who already works with the COO on customer centric process from cradle to grave.
But this is extremely rare, most focus on abstractions like image & brand in my experience - studiously avoiding customer focus, measurement & discipline.