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Browse: Home Big Data David Bowie Comments SAS, Australian Agency Partner for Analytics Project; David Bowie Comments Published by Jay Clemens on October 11, 2013 | 0 Comment SAS will work with the Australian ... 
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Nordstrom's awesome one-paragraph employee manual, that basically says "we trust you. Use your best judgement"
Jeremy Pollard's insight:
Notter's "humanize" is a must read for business leaders, and their teams working with customers to deliver, & sell well.
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If we ask the right questions, we can change the world.
Jeremy Pollard's insight:
In the ENS International #ens Negotiation & Influence Model, all progress is driven by asking questions. Great engineering, great innovations all can come from asking the right questions. And this is a wonderful example.
Jeremy Pollard's curator insight,
September 17, 2013 5:20 AM
In the ENS International #ens Negotiation & Influence Model, all progress is driven by asking questions. Great engineering, great innovations all can come from asking the right questions. And this is a wonderful example.
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Jeremy Pollard's insight:
The science behind what we 'feel' to be the reasons for things is often a confirmation - here, for storytellers young & old, personal & commercial: 1. Actions happening to characters triggers emotions about the situation in the reader. 2. But empathy is generated by the interactions between the characters. Depending on the purpose of your story, the story structure, and impacts on the protagonists can affect what your readers/viewers expereince, and therefore likely changes/outcome for them, and you as the creator of the story.
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Veteran activist and organizer Marshall Ganz joins Bill to discuss the power of social movements to effect meaningful change.
Jeremy Pollard's insight:
And how does he explain all this to young students?
With a 2,000 year old story !
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With the success of the "Salinger" synergistic multiplatform strategy, we take a look at the ways filmmakers are telling stories with games, apps, books, and graphic novels.
Jeremy Pollard's insight:
So, how do 'filmakers' or more appropriately if we drop the medium - 'STORYTELLERS'
a/ figure out how to do multi-channel mash-ups so they actually DO tell a story (unlike, say, TropFest animations which are about the technique not the audience)
b/ make a dollar working with ogranisations who could use more involving and stronger storytelling to connect with their 'audiences'
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Despite being the largest social media sites around, new research from Kantar Media has revealed that more than a third of social media users in the UK don’t use Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Instagram or Flickr.
Jeremy Pollard's insight:
I shocked a conference last year declaring that in 10 years Facebook would be dead. Provocative? Of course - point is to never take the current way as the only way...
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“Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern.”
Jeremy Pollard's insight:
I see storytelling in management books. I hear about storytelling from marketing people now excitd about content marketing. Now, a solid, well researched summary of the power of storytelling for consideration by web designers.
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Jeremy Pollard's insight:
Flavour of The Month - 'Content' Marketing - in plain english, a relationship built upon a fair exchange: content (of value to your customers & prospects) in exchange for greater insight & intimacy about your customer or prospect needs.
Easy? Right? Errr... No, not if your marketing background is "brand", broadcast and the Four Ps. All very EGOCENTRIC relationships with your market and customers.
Why is content SO REALLY REALLY HARD?
Because it is about listening, not telling.
And while many marketing individuals with good hearts do get that, it seems very difficult for institutions, and management get it. And act on it.
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![The Right Brain vs. Left Brain of Marketers [Infographic] | Best Story Wins | Scoop.it](https://img.scoop.it/JE0KvQzY_Rsy62-lQXVEtzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A visual representation of the differences between Right-Brain and Left-Brain marketers. Learn more at Marketo's Modern B2B Marketing Blog.
Jeremy Pollard's insight:
Cute, but another example of marketing self-absorbtion. The issue should surely be "what sort of customers are we talking to and what is the best way to reach them?"
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Jeremy Pollard's insight:
And 20 years from now, another wave of service jobs that don't exist today will be amazing old-timers
Cameron Hunter's curator insight,
January 18, 2014 1:59 PM
With the video game industry constantly evolving, the demand for music composers will rise, which will provide a new stream of revenue for music producers. 
josh's curator insight,
March 11, 2014 12:41 PM
It is really neat that video game composers are being recognized. 
Franklin Van Sant's curator insight,
March 13, 2014 9:26 AM
With the industry expanding so rapidly, it will open the field open to many different ideas. With new ideas it gives the chance for even more people to look into and try their hand at the industry leading to new ideas. All around this is great for the industry |
Everyone loves getting stories published about customers using your products. But the standard formula used here only ticks 1 of the 5 x criteria for persuasive, influencing story telling. It's safe, simple, but generic. But does not move buyers through your funnel.