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This summer, The New York Times pulled the curtain back on Apple Computer's
Only a hard heart could fail to respond on some emotional level when Barack Obama, eulogising at one of the most emotionally and racially charged funerals in US history, started singing Amazing Grace.
If you can't recall what you had for lunch, why do you think you'll remember what your mentor just said?
Tony Abbott says the school is needed because of a significant doctor shortage, but the AMA says the real problem is a lack of training places for graduates
Welcome to the Willy Wonka factory for the digital age.
To achieve effective corporate storytelling, marketing leaders must first embrace the art of story listening.
In an era of systematic clinical research, medicine still requires the vignette.
Few of IBM's brilliant inventions are easily explained to non-technological folks, yet for the 103-year-old company, that’s okay. The tech giant has found a way to be extremely innovative even when its inventions and services are perplexing.
Get Post-it® Plus on the App Store. See screenshots and ratings, and read customer reviews.
When you’re in the business of copywriting, you can’t help but pick up on misspellings, poor grammar and badly written copy – it comes with the territory. Since (There's a reason buskers put coins down before they play you know?
Whether you’re a B2B or B2C company, creating great video content is important. One way to help keep your viewers engaged while they are watching your video is to use B-Roll.
An often-overlooked fact is that a company’s internal audiences – employees – hold the keys to influencing external reputation, even more so than the CEO.
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Turning scientific evidence into policy exposes a gulf between how scientists think and how policymakers work. Here’s what scientists need to know
How to fall in love with your colleagues.
The social network will host articles directly on its site instead of linking to them, potentially undermining news sites and apps.
The plot quickens. Campaign, first for advertising & creative news
Frequent users of jargon think they’re being impressive when they’re really just baffling their listeners.
To live with sincerity in our culture of cynicism is a difficult dance -- one that comes easily only to the very young and the very old. The
Studying the neuroscience of compelling communication.
Storytelling is an engaging process that is rewarding for both the teller and the listener. Having mentioned that, a requirements engineer may ask, why couldn't we bring storytelling to our domain?
Via Annette Simmons
Time to cut through the mixed messages--in the search for answers here are 10 ways to feel like you are doing everything you can.
Without a visual component, your message might not be getting heard.
You hear about the power of videos for B2B ad nauseum, but I have only seen a few hard stats on why mid-sized businesses should spend the time creating videos. Which is why I was glad to find these...
Almost 80 percent of companies say they have an engagement problem and only 17 percent feel they have a compelling and engaging employment brand.
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What does it mean for your business when Google feels video will become bigger than display & banner ads for online promotion & influence?
Does it mean every company should own a video camera? Videoing everything and putting your day to day activities on YouTube? Risky.
Or that every business now needs an edit suite to turn rough video footage into polished video material? Hard work.
Maybe it means you now need a script writer to properly consider, write and direct your video content? Difficult to brief & manage.
Perhaps it means you should hire ayour own videographer or film-maker, instead of relying on your ad, media or digital agency to guide you in this new area.? Not really core business.
Even worse?
This dramtic shift is not just in and around Google.
Facebook, Twitter, Instagram, Vine, Linkedin - all social media are seeing, and encouraging video as the most attractive, searched for, interacted with and influencing content - if you need to attract, win & retain customers.
"Great. I'm in..." you say
But how do you avoid making mistakes that could hurt your online and social reputation?
Or being ripped off by yet another wave of' "we'll show the way with this new stuff 'agencies'"?
The big, global consumer brands are scrambling to invest. To hire, to learn. Google 'Coca Cola' and 'storytelling' to get a sense of where the pioneers are heading.
In the B2B market, the global players are NOT displaying leadership. Big accounting, technology, engineering, construction and consulting companies are conservative, and slow to move.
Which means there is a window of opportunity for smart 'we can make a decsion without referring to head-office' organisations.
Companies who want to leverage leading practice from the consumer (B2C) users of video content, and steal a head start on their bigger B2B competitiors.
If you are a privately held company - or an independant (you can make your own marketing & sales proces decisions) division of a global company - this could be your opportunity to make up some ground on your competition.