Lean Content
Follow
72.1K views | +0 today
Resources, tools, tips, and tricks for the most efficient use of content with the minimum use of resources. Want to contribute?
Your new post is loading...
Rescooped by Ally Greer from Marketing Revolution
Scoop.it!

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | Lean Content | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith
Ally Greer's insight:

"The narrowing gap proves what most on Scoop.it already know - content marketing is THE MOST IMPORTANT MARKETING your company, brand or personal brand is doing (period, full stop)." - Marty Smith


Notable stats:

-93% of B2B marketers and 90% of B2C marketers use content marketing.


-76% of marketers claim that curated newsletters are their top content marketing tactic.


-Lack of time is the top challenge faced by both B2B and B2C content marketers.

more...
Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 2014 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Suggested by Scoop.it
Scoop.it!

How To Create A Lean Content Blog - Gavin's Example

How To Create A Lean Content Blog - Gavin's Example | Lean Content | Scoop.it

Gavin McMahon (@powerfulpoint) provides a great example of @Scoopit's lean content movement. His content is visually impactful using his doodling sketches to support great notes.

His voice is deep and smart without being pedantic and overwhelming. Each piece you read locks Lego-like to another. From Gavin's example we can draw several lessons including:

* Arresting visuals are helpful.

* Arresting visuals that compliment and support text are best.
* Content that locks together like Lego blocks make the whole stronger.

* Great headlines ROCK and are beyond important.

* Find ways to end at the beginning looping back to core.

Well-done Gavin and a great example of the Lean Content Movement.


Find Gavin's Powerfulpoint powerful example of a lean content blog here: http://makeapowerfulpoint.com

more...
No comment yet.
Rescooped by Ally Greer from 90DayPro
Scoop.it!

The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Lean Content | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss, Brandon Schaefer
more...
Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

Need a high impact / low cost content strategy?

Get a free demo of how Scoop.it will help you effortlessly find and publish relevant content to your blog, website and social channels.