Lean Content Marketing
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Resources, tools, tips, and tricks for the most efficient use of content with the minimum use of resources.
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Lean Content Marketing | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.


Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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B2B Content Marketing: Adoption Surging, but Objectives Are Shifting

B2B Content Marketing: Adoption Surging, but Objectives Are Shifting | Lean Content Marketing | Scoop.it
Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from Curata.

Nearly 9 in 10 surveyed B2B marketing professionals (87%) say they use content marketing to achieve business goals, up from the 82% who said so in 2011, the survey found.

Other top channels in marketing strategies in 2012 are SEO (67%) and event marketing (60%), according to the study.

Meanwhile, the use of traditional marketing tactics such as print/TV/radio advertising continues to decrease, down 6 percentage points from 32% in 2011 to 26% in 2012.
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Rescooped by Ally Greer from Public Relations & Social Marketing Insight
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Small Business Blog, Big Business Results | TopRank blog

Small Business Blog, Big Business Results | TopRank blog | Lean Content Marketing | Scoop.it

...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.

 

There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include:

- Create a hub and spoke framework for blog publishing and promotion.

- Source content that customers care about and that can influence sales or other goals.

-Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.

 

Those are general guidelines, so here are 4 steps for small business blogs to get big business results...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 8, 2013 1:14 PM

Four useful tips for business bloggers.

Jeff Domansky's comment, April 8, 2013 4:55 PM
Thanks for the Scoop Ally.
Harpal S.sandhu's comment, April 10, 2013 11:58 AM
THANKS FOR THE SCOOP

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