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Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines. Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing. Via Lauren Moss 
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Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from Curata.
Nearly 9 in 10 surveyed B2B marketing professionals (87%) say they use content marketing to achieve business goals, up from the 82% who said so in 2011, the survey found. Other top channels in marketing strategies in 2012 are SEO (67%) and event marketing (60%), according to the study. Meanwhile, the use of traditional marketing tactics such as print/TV/radio advertising continues to decrease, down 6 percentage points from 32% in 2011 to 26% in 2012.
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...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires.
There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include: - Create a hub and spoke framework for blog publishing and promotion. - Source content that customers care about and that can influence sales or other goals. -Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking.
Those are general guidelines, so here are 4 steps for small business blogs to get big business results... Via Jeff Domansky
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Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen.
Content marketing basics for beginners.
get #leancontent. it's good for your stress and your company's growth.