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Why Marketers Fear the Female Geek | Soup for thought | Scoop.it

From goodmenproject.com - January 1, 2014 3:44 PM

malek's insight:

I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

Deb Bailey's comment, January 2, 2014 1:11 PM

Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.

malek's comment, January 2, 2014 5:19 PM

Amen. "Life is better in Pink" is too superficial

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