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5 reasons your practice should use social media

5 reasons your practice should use social media | SocialMedia_me | Scoop.it
If you’re not already an active user, the wealth of social media options can easily feel intimidating. Facebook pages, Twitter accounts, blogs – the list goes on. “How will my practice benefit?” and “What if I’m too busy to post updates?” are questions that often pop up when clinicians consider social media tools for the first time.
While it’s true that some effort and thought are required to start, and more importantly maintain, a social media presence, the return on your investment in time can be very worthwhile. Social media networks such as Facebook, Twitter, and LinkedIn present a great marketing opportunity to promote your practice. If you’re not already building your online social network, here’s five reasons why you should start. Download your free copy of our social media e-book1. It’s where your patients are talking about youSocial media channels have become a normal part of people’s everyday lives. Facebook alone is used by 890 million users around the world every day. In the US, over half of online adults use not just one, but multiple social media sites.1 This makes them arguably the most powerful marketing tool available to any business today, including dental practices. Social networks give you access to incomparable, voluntary patient engagement and allow for powerful one-to-one communication.Plus, with over two-thirds of online adults actively using social networks,2 your patients are probably talking about you on social media anyway. Eight out of ten US Internet users search for health information online, and 74% of these people use social media.3,4The social phenomenon is no longer restricted to the young either. Those over 50 are joining the networks on a large scale and are increasingly turning to social media for health advice and exchange with peers. More than half (56%) of all online adults 65 and older in the US use Facebook – that’s 31% of all seniors.Unless you’re part of the online conversation you’ll miss out on being able to see, and address patients’ concerns and taking advantage of any positive conversations to promote your services.2. It’s free!All it costs to get started with social media is time. Of course, that’s at a premium, but, once you’ve set up your Facebook page or Twitter account, monitoring what’s going on and posting regular updates doesn’t have to take up a lot of your day. All major social media channels have mobile-friendly apps, so you can quickly add a post from your phone between appointments or during a coffee or lunch break.Get the news straight to your inbox – sign up for our monthly newsletter3. Your old marketing methods aren’t workingYou’re probably familiar with the more traditional or ‘outbound’ marketing methods. Messages are sent to potential customers via mailers, radio broadcasts, TV commercials, flyers or telemarketing. With the right amount of investment and market research, outbound marketing can lead to a number of good, high-quality leads. But the rapid growth of the Internet leads more and more people to turn instead to online media for product and company information. This makes finding a large following with traditional channels an increasingly difficult and expensive task, as the below graphic explains:
Sources: 1 Federal Trade Commission, 2 hubspot.com 3 The Guardian 4 stateofthemedia.org
4. Being on social media gives you a competitive advantageSocial media can help you stay ahead of the competition. Currently 72% of dentists in the US currently use Facebook as a marketing tool, and they've also reported higher revenues.5Demonstrating that you're on top of the latest technological developments increases your image as a high-quality provider and, consequently, patient flow to your practice. By sharing patient-friendly updates on the latest dental techniques and research, or commenting on news stories that are getting attention, you underline your status as an expert.Social media will also boost traffic to your website. By including links to your website in your social media posts, you can drive more visitors to your practice’s site. This also works the other way around if you place a prominent link to your social media activities on your web pages.Having a social media presence can also improve your website’s ranking in search engines, meaning patients looking for your services online can find you faster. Discover more cost-effective practice promotion in the Practice Resource Center
5. You can see it working – immediately
Social media channels offer immediate feedback which you can use to improve your marketing efforts. Perhaps you get more likes and comments for posts with short videos? Maybe your followers are more likely to share your content with others if there’s a special offer, or practical advice on caring for their teeth. You can see the responses as they happen, evaluate, and use the information to inform your future posts.
Just a few things to keep in mind...
While social media channels have the potential to give a big, cost-effective boost to your practice, there are a few common pitfalls to avoid. Never forget that your social media presence is a reflection of you. This is a great advantage for building relationships with new and existing patients, but only if you always maintain high ethical standards and compliance. If you wouldn’t say something to a patient in person, don’t put it on social media. Post cautiously and with respect, keeping your personal and professional lives separate.
Some people outsource their social media tasks to an impersonal service provider. We really recommend against this. Your patients want to get to know their practice, not a consultant. Finally, once you’re up and running, keep at it to make sure your social media presence is always up to date.Stick to these guidelines and you’ll quickly see positive results. Followers on Facebook and Twitter will soon turn into patients in your waiting room.

Via Plus91
Marco Favero's curator insight, February 17, 2016 4:44 AM

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Is Twitter Media Studio Twitter's Best Kept Secret?

Twitter Media Studio is a dashboard for uploading, managing and scheduling media tweets. Could this be Twitter's best scheduling tool yet?


Via Kamal Bennani
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40 + Social Media Tools for Personal Branding

40 + Social Media Tools for Personal Branding | SocialMedia_me | Scoop.it
These are the tools that I utilize daily but by no means do I know everything about every tool.
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Social Media Advertising for Content Marketing: 10 Killer Hacks

Social Media Advertising for Content Marketing: 10 Killer Hacks | SocialMedia_me | Scoop.it
Social media advertising doesn't need a huge ad budget, offers the most scalable content promotion, and is proven to turn visitors into leads and customers.
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7 Consigli Per Usare Al Meglio I Social Media - Sective

7 Consigli Per Usare Al Meglio I Social Media - Sective | SocialMedia_me | Scoop.it
I Social sono una grande opportunità per farsi conoscere agli altri e svolgono l'importante funzione di attrarre utenti e indirizzarli verso il sito.
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Facebook Ads: come funziona il funnel di conversione?

Facebook Ads: come funziona il funnel di conversione? | SocialMedia_me | Scoop.it
Facebook Ads: strumenti e best practices per segmentare le audience a target e ottimizzare la strategia adv sul social network.
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How To Get Results From Instagram Influencer Marketing

How To Get Results From Instagram Influencer Marketing | SocialMedia_me | Scoop.it

Instagram influencer marketing is arguably the most effective form of leveraging an already established audience available to businesses today.


Via Kamal Bennani
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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

26 Tips to Instantly Improve Your Pinterest Marketing Strategy | SocialMedia_me | Scoop.it
Want to know what's how to create an effective Pinterest marketing strategy? Here's 26 tips to instantly improve and receive real results!
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7 Reasons Your Facebook Strategy Is Not Working

Most of us have been guilty of these Facebook pitfalls, but breaking these bad habits can boost Facebook engagement as well as customer loyalty. Check out this blog post for the full list of reasons your Facebook strategy isn't working.
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Facebook Canvas organici, presto disponibili per tutti

Facebook Canvas organici, presto disponibili per tutti | SocialMedia_me | Scoop.it
I Canvas debuttano per tutti, saranno disponibili come nuovo formato di condivisione di post, ma visibili solo da mobile. Ecco come saranno
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Social Media Tools: The Complete List (112 Free & Paid Tools)

Social Media Tools: The Complete List (112 Free & Paid Tools) | SocialMedia_me | Scoop.it

If you are looking for a complete list of the best social media tools, then you’re in the right place!


Via Brian Yanish - MarketingHits.com, Stefano Principato, massimo facchinetti, Marco Favero
Brian Yanish - MarketingHits.com's curator insight, June 6, 2016 12:49 AM

Here's a great list of social media tools. Many of these I use.

Jeff Domansky's curator insight, August 11, 2016 2:26 PM

Now that's a toolkit! 112 free and paid social media tools.

Steve Whitmore's curator insight, August 12, 2016 8:19 AM
This is quite a list of Social Media Tools.  A little overwhelming, but worth two or three read-throughs.
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Startup launches travel app that logs your route automatically

Startup launches travel app that logs your route automatically | SocialMedia_me | Scoop.it
It features prominently on the walls of many passionate travelers: a large map of the world showing off all their traveled routes. No need t
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SocialRank, the startup that analyzes your followers, adds premium features and pricing

SocialRank, the startup that analyzes your followers, adds premium features and pricing | SocialMedia_me | Scoop.it
SocialRank is a startup that helps brands, agencies and celebrities understand their social media followers — not just in aggregate, like most social..
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7 Unofficial Rules of Snapchat All Marketers Need to Follow

7 Unofficial Rules of Snapchat All Marketers Need to Follow | SocialMedia_me | Scoop.it
“Want to start using Snapchat to market your business or brand? Careful!”
Via Sandra Brevett, imaginetsa
Alice Stock's curator insight, May 18, 2016 5:14 AM
Useful tips for marketers getting started on Snapchat
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Twitter finally stops counting usernames against reply character limits in test

Twitter finally stops counting usernames against reply character limits in test | SocialMedia_me | Scoop.it

#Beyond140 is coming to fruition with the removal of one of the most annoying laws of Twitter. Some iOS users are now part of a test group that no longer sees a recipients’ usernames appear or count against the 140 character limit when they post replies. This leaves more room for actual discussion.


Via THE OFFICIAL ANDREASCY, massimo facchinetti, Marco Favero
THE OFFICIAL ANDREASCY's curator insight, October 27, 2016 5:44 AM

Only 5 years late! Do you like this change?

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Top Tips for your Video Marketing Strategy on YouTube

Top Tips for your Video Marketing Strategy on YouTube | SocialMedia_me | Scoop.it
YouTube has over a billion users, that’s almost a third of all people on the Internet. Every day people are watching hundreds of millions of hours of
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Social Media Advertising for Content Marketing: 10 Killer Hacks

Social Media Advertising for Content Marketing: 10 Killer Hacks | SocialMedia_me | Scoop.it
Social media advertising doesn't need a huge ad budget, offers the most scalable content promotion, and is proven to turn visitors into leads and customers.
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How to Get Lost Data back from SD Card?

How to Get Lost Data back from SD Card? | SocialMedia_me | Scoop.it

"For a period of time, SD card data recovery has been a tough problem to deal with, but now, it is no longer difficult."


SD Card is short for Security Digital Card, also known as Security Digital Memory Card. It is actually a new generation of memory device based on the semiconductor flash memory device. SD card has been widely using in a variety of portable devices, including digital cameras, personal digital assistants (PDA) and multimedia players.


In 1999, Panasonic put forward the concept of SD card, and Toshiba and SanDisk completed the substantive development. In 2000, these three companies finished the establishment of SD Association (Secure Digital Association, briefly called SDA), and it attracted a large number of companies to participate in this organization: IBM, Microsoft, Motorola, NEC, Samsung, and so on.



Jenne's comment, July 20, 2016 1:33 AM
Thank you very much, Jim. :)
Jenne's comment, July 21, 2016 3:51 AM
thank you very much. Marcel. :)
Jenne's comment, August 11, 2016 1:09 AM
Thank you very much. :)
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Snapchat per il marketing: 5 errori da evitare nella vostra strategia

Snapchat per il marketing: 5 errori da evitare nella vostra strategia | SocialMedia_me | Scoop.it
SocialMediaLife.it, Snapchat è il nuovo social media nelle strategie di marketing, ma ci sono alcuni errori in cui è facile cadere, ecco i 5 più comuni da evitare

Via Guglielmo Cornelli
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Instagram’s Kevin Systrom, Unfiltered

Instagram’s Kevin Systrom, Unfiltered | SocialMedia_me | Scoop.it
The CEO of Instagram on the past and future of the popular photo-sharing app.
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Facebook’s Not Looking to Use Your Photos, Make Your Content Public or Charge You For Access

Facebook’s Not Looking to Use Your Photos, Make Your Content Public or Charge You For Access | SocialMedia_me | Scoop.it
Facebook hoaxes seem to run in cycles where they re-appear again every nine months. Here are some of the more common scams, and the truth behind them.
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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Cover Photo Templates]

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Cover Photo Templates] | SocialMedia_me | Scoop.it
Learn 11 best practices for a stand-out Facebook cover photo, and get a free template to create your own.
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FACEBOOK IN ITALIA: 28 MILIONI AL MESE E 25 DA MOBILE

FACEBOOK IN ITALIA: 28 MILIONI AL MESE E 25 DA MOBILE | SocialMedia_me | Scoop.it
Ad un anno dalla mia ultima rilevazione, torno a condividere i numeri ufficiali della presenza di Facebook nel nostro paese. Lo strumento nativo di advertising
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Il 2016 di Instagram a tutto...BUSINESS!

Il 2016 di Instagram a tutto...BUSINESS! | SocialMedia_me | Scoop.it

Se Desideri Conoscere Tutte le novità introdotte e in fase di prova Sulla nuova Piattaforma Instagram, Allora sei nel posto giusto. E in piu, Tanti Consigli!


Via Nicola Carmignani, Marco Favero
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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Cover Photo Templates]

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Cover Photo Templates] | SocialMedia_me | Scoop.it
Learn 11 best practices for a stand-out Facebook cover photo, and get a free template to create your own.
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5 statistiche attuali da conoscere sull’evoluzione dei Social Media

5 statistiche attuali da conoscere sull’evoluzione dei Social Media | SocialMedia_me | Scoop.it
“ 5 statistiche sui Social Media che segnano anche l'adozione di alcuni nuovi trend.”
Via Guglielmo Cornelli
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