Social Media and its influence

Instagram on Wednesday launched IGTV, a new long-from video platform that gives marketers another way to reach its vast audience -- which now stands at 1 billion users.

The new platform for content creators, which will be available as a standalone app and within Instagram, makes Instagram a more direct competitor with other digital media giants like YouTube as well as traditional media. It also gives Facebook, Instagram's parent company, a fresh channel for advertisers -- Instagram already accounts for a growing portion of Facebook's mobile ad revenue.

Calling IGTV its "most exciting feature to date," Instagram explained that videos on the app are fullscreen and vertical, optimized for watching on a smartphone. Each video can be up to an hour long. Anyone can post their own videos to IGTV via the app or the web and create their own "channel.

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https://www.scoop.it/t/social-media-and-its-influence/?&tag=Instagram

At Facebook’s F8 conference on Tuesday, Mark Zuckerberg discussed how Instagram will be changing in the coming weeks. The upgrades include video chat, an Explore redesign, AR camera effects, and a bullying filter.


The new video chat feature will allow users to talk with one or more people. “You’re going to be able to just tap on a new camera icon in the top of any direct thread that you have and you’re going to be able to video chat one-on-one or with groups,” Zuckerberg explained. The chat screen can be minimized so users can use the feature while also scrolling through Instagram.

Instagram is also rolling out a new Explore design that features categories so users can choose different topic channels—like “animals,” “nail art,” and “slime”—rather than just seeing content that Instagram thinks you’ll like.

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https://www.scoop.it/t/social-media-and-its-influence/?&tag=Instagram

In the race to continue building more sophisticated AI deep learning models, Facebook has a secret weapon: billions of images on Instagram.

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https://www.scoop.it/t/social-media-and-its-influence/?&tag=Instagram

https://www.scoop.it/t/social-media-and-its-influence/?&tag=Facebook