At the end of the hunt, contestants received a boxed version of ESET's award winning software, and entered to win a Sony VAIO laptop by texting their email address to a shortcode.
The results were awesome! Over 120 people completed the hunt, and at the first clue (the ESET photo booth) a line formed at the start of the hunt that lasted for hours. The scavenger hunt engaged passers by and made them think about the ESET brand.