Your new post is loading...
As the pandemic taxed consumers’ emotional health and compromised their self-image, retailers and brands are embracing more inclusive and authentic representations of beauty.
|
Scooped by Dr. Pamela Rutledge |
Scoop.it!
No comment yet.
Sign up to comment
The US Chamber of Commerce reported on the CVS-sponsored study showed that 83% of women ages 18 to 35 reported feeling better about themselves when they do a beauty routine. Brands and businesses should take note. Taking care of ourselves has psychological and physiological benefits that improve our mood and can positively impact our self-image. Self-image is at the core of well-being. Brands have an opportunity to make promoting a healthy self-image and positive values a strategic priority.