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Scoop.it!
By Jon Michail The notion of ‘personal’ branding, where the concept of branding is employed by the individual with regards to themselves, is often thought of as selfish, ego-stroking, narcissistic self-promotion designed to sway people into buying whatever they’re selling… and yes, that’s partly true. Anyone that wants to influence in life must sell something … Via Stefano Principato
2DiFore Marketing Solutions's insight:
Do you believe you have a "personal brand"? Now some of you just said "Dianne what are you talking about"! It's about you and how you carry yourself in the marketplace, when you are in a public venue do you behave professionally or are you the one dancing on the tables? It is important that if you want to be successful in business you must protect your personal brand off the clock as well! Have an awesome day..... 
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A well-executed personal branding program means people know exactly what to expect of you and correctly assume what you’re about. It means people know who you are, and are given this information with the least amount of misrepresentation or miscommunication possible.