Machines Pensantes

Typography is both an art and a technique. Once created through printed materials, typography is all about arranging type in a way that enables learning and recognition.

However, typography is more than just the design of the letters and characters -- it also involves careful arrangement and selection of point size, line length, and spacing both on a single line and throughout an entire page. If you know the basics of typography, you will be able to lay out an arrangement of headers, paragraphs, etc. in an attractive and convincing way.

Typography is absolutely everywhere -- just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post. Once you’re conscious about the fact that typography is used all around you, you’ll start to recognize the differences between typefaces and why they might’ve been selected...

Have you ever had difficulty choosing colours for a new scheme or wondered why we associate some colours with good luck and others with danger? Welcome to The Complete Infographic Guide to Colour Psychology.

Discover all you ever needed to know about the psychology behind colours and why their meaning differs depending on which country you’re from…

The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

On peux voir les profils sociaux comme des landing page, il faut les optimiser afin que cette première impression donne envie aux visiteurs d'en savoir plus sur vous et votre marque. Tout ce qu'il faut savoir pour créer et optimiser vos profils sur les réseaux sociaux.