There are 7 Hero Stories Every Website should master:
* Enlightened (REI.com).
* Vicarious BestBuy).
* Altruistic (Kiva.org).
* Rescue (Kiva.org).
* Stranger (McKinsey).
* Like Us (CharityWater).
* Togehter (Kickstarter).
Find detailed examples of copy each kind of "hero" copy here: http://bit.ly/14LcUpg
Share your examples here: http://bit.ly/16XD5II
@HaikuDeck Here: http://bit.ly/1duNwc7
Via Martin (Marty) Smith