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"I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. They don’t think they have much visual content to share so they have instead focused on blogging and other content strategies to connect with their audiences.
Whether you’re a solopreneur or a large company, there are a variety of ways to use images and videos on Instagram to grow your audience, and your business."
Read the full article to find out more about these ideas on using Instagram for your business:
- Share Your Business Story
- Highlight the People in Your Business
- Go Behind-the-Scenes
- Show Off Your Geographical Area(s)
- Promote Your Educational Content
- Promote What You Have To Sell
- Just Keep It Visual!
This article is so about storytelling! And is applicable to anyone, not just organizations. Everyone of these tips can be used as a story idea told in any format (stand alone or combo of) - pictures, written, video, audio, etc.