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Contenuti non bastano se non si circondano con altre tattiche di marketing inbound. Scopri perché in questo articolo. Via massimo facchinetti, Marco Favero 
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On the fence about which marketing automation platform to use? Columnist Tamar Weinberg dives into the pros and cons of three tools to help you decide which will best meet your needs.
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This ebook from LinkedIn and HubSpot shows how you, your company or both
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I’ve spent the last 15 years of my career strategizing on how businesses can build great digital experiences that provide business value, meet audience needs and create operational efficiencies.
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Learn about how the two strategies are differentiated and how to use business strategy to guide your brand strategy.
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Follow these 21 marketing plan samples to piece together your own detailed marketing strategy document, with three free downloadable templates to use.
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From
iquii
La convergenza di canali, strategie e processi nel Customer Experience Management apre le porte alla conoscenza dei comportamenti dei consumatori.
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Digital marketing in 2016 is a competitive discipline that demands a holistic approach - read our tips for staying ahead in the coming year.
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There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day.
Via Sarah-Jayne Gratton
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Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
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From Uber drivers to millennial generation experts, here’s a selection of 10 occupations that weren’t around in 2006.
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“ Il principio di scarsità è un'arma a tuo vantaggio. Vuoi sapere quali sono i suoi vantaggi? Lo puoi scoprire in questo articolo.”
Via Riccardo Esposito
Riccardo Esposito's curator insight,
May 12, 2016 3:10 AM
Vuoi ottenere il massimo dai tuoi testi? Inizia a lavorare sulla strategia e sulla persuasione: ecco qualche indicazione utile per sfruttare il principio di scarsità definito da Robert Cialdini. Per approfondire: come diventare copywriter http://bit.ly/1vf9zhD
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“ As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive”
Via Philippe Trebaul
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Our weekly digest of new influencer marketing content on resources, tools, interviews, and other relevant articles and posts.
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B2B marketers are placing their B2B marketing budget squarely on lead generation. B2B lead generation is the biggest priority and many brands are struggling
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List of 7 Best Startup businesses ideas For Starting Online Business... Start eCommerce business, Start Your own business. Best Startup Business Ideas For Starting Online Business
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48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.
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We take a look at 5 key performance indicators (KPIs) you need to track and measure in order to improve your strategy and ROI.
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From
adage
In this week's CMO Spotlight, Drew Neisser talks to Rich Kylberg at Arrow Technologies about five traits of an effective marketing leader.
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From
adage
Seven questions to help determine if co-branding with others is right for your organization, writes Jose Ignacio Monrabal.
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Serial entrepreneur and Civic Co-founder and CEO Vinny Lingham shares what it actually means to build a company for the long term.
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Is third-party content part of your social media marketing mix? With the right process, a team can become a content-curation powerhouse.
Via Sarah-Jayne Gratton
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It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what…
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Google would like to remind you that you can talk with it.
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“ Discover 30 tools, from marketing automation platforms to email systems, SEO software and website analytics. All can help streamline your content marketing. ”
Via Kamal Bennani
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Marco Arment the creator of Instapaper, has an excellent and provocative piece on why Google is closing down all of its RSS appendages (they just closed also the RSS feeds in Google Alerts) and the logic behind this strategy.
He writes: "Officially, Google killed Reader because “over the years usage has declined”.1 I believe that statement, especially if API clients weren’t considered “usage”, but I don’t believe that’s the entire reason.
The most common assumption I’ve seen others cite is that “Google couldn’t figure out how to monetize Reader,” or other variants about direct profitability. I don’t believe this, either. Google Reader’s operational costs likely paled in comparison to many of their other projects that don’t bring in major revenue, and I’ve heard from multiple sources that it effectively had a staff of zero for years. It was just running, quietly serving a vital role for a lot of people."
"The bigger problem is that they’ve abandoned interoperability. RSS, semantic markup, microformats, and open APIs all enable interoperability, but the big players don’t want that — they want to lock you in, shut out competitors, and make a service so proprietary that even if you could get your data out, it would be either useless (no alternatives to import into) or cripplingly lonely (empty social networks).
Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time.4"
Provides better perspective on RSS, Google, FB and Twitter and your future relationship with RSS.
Must-read article. 9/10
Full article: http://www.marco.org/2013/07/03/lockdown
(Image credit - RSS logo - Shutterstock)
Love you Marco!!! Agreed and couldn't have asked for more. Internet to me was the ultimate democratization tool , a leveler, a ground playing field that challenged all institutions that had unnecessary walls around them - say educational institutions , you loved them, but they were for a fortunate few. Internet platforms ( including google) were formed for the love of internet, they have milked it enough and why not ? but now these guys are trying to become to old school walled gardens, I just hope that in doing so , they don't lose the charm that defines them.