For fast online growth, you need a Massive Action Strategy to achieve Massive Success. Inspired by Tony Robbins, this is key also for digital marketing.
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The first thing you have to do is to forget about content is king.
Personally, I think the whole content is king-debate is ridiculous.
If great content is the crew on a match race sailing boat, what does a great crew matter if the sail boat is slow by design? And the other way around: What good will a fast sailboat do you if your crew is crap?
If you’re serious about hacking growth, don’t expect anything less than having to work through every last little to make it happen.