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As you develop your integrated marketing strategies for 2014 and beyond — whether your goal is better search results, lead generation, brand awareness, share of voice or a wide variety of other things, video is nothing less than imperative. Even my 8-year-old twins head straight to YouTube whether they want to learn how to up their skill sets with their Rainbow Looms or want to research Rockhopper Penguins for a school research paper. Video is, quite simply, where it’s at.
Don’t believe me? Take a quick gander at this infographic produced by Lou Bortone at The Future of Ink. Stats about the impact of video testimonials, habits of web visitors, impact of video in email and beyond all confirm that video is effective when it comes to influencing consumer behavior and purchasing decisions. Read that: attracting leads and converting them to sales.
Read more: http://www.v3im.com/2014/02/want-leads-integrate-video-into-your-marketing-strategy-infographic/#ixzz2sThVIZxs
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