e-commerce & social media
15.5K views | +0 today
Follow
e-commerce & social media
SEO

e-commerce & social media

How optimization of a website creates better opportunity to be found by search engines
Curated by Kenneth Carnesi,JD
Your new post is loading...
Your new post is loading...
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

Is Real Time Marketing Actually Worth The Time? Finally An Answer

Is Real Time Marketing Actually Worth The Time? Finally An Answer | e-commerce & social media | Scoop.it
From socialfresh.com - November 9, 2014 11:22 AM

It doesn’t just work for a few types of brands, either.

Brands that saw success with the #MakesMeHappy hashtag ranged from Applebees (almost 1,000% bump in retweets) to Orbitz (557% bump in retweets) to the TV show Portlandia (who saw a 200%+ bump in retweets).

In my research, I’ve found a wide opportunity for success across almost every vertical and business model out there.

I’m seeing this same pattern of success not only for daily trending topics, but also big events like the Super Bowl and the Golden Globes. And for planned events like the iPhone Launch announcement and (yes) National Cat Day....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 8, 2014 11:30 PM

Real time marketing takes big time planning, then jumping on trends.
Sign up to comment
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

Just how fast is real-time marketing?

Just how fast is real-time marketing? | e-commerce & social media | Scoop.it
From econsultancy.com - March 2, 2014 1:35 PM

Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic.


A key question therefore is how fast is ‘real time’?


In Econsultancy’s new Real-Time Marketing Survey Report, published in association with Monetate, more than four-fifths of all respondents (80% company, 82% agency) said that responses should occur in two minutes or less.


At the sharp end, 12% of company respondents said that real time was the ability to respond to consumer behaviours in less than a second. The ability to respond this quickly obviously requires marketing automation software, as human intervention wouldn’t be feasible in such a short timeframe...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 2, 2014 2:00 AM

I don't think many businesses are ready for real-time marketing yet. and the software to automate in order to respond quickly leaves a lot to be desired.
aanve's curator insight, March 2, 2014 9:35 PM

www.aanve.com

 
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn