From
moz
The key to good reporting is making sure your data elicits the thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.
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A marketing report is a set of data created to analyze the performance of a specific marketing campaign or effort. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes.