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It’s Time To Stop Using AI As A Marketing Gimmick

It’s Time To Stop Using AI As A Marketing Gimmick | digital marketing strategy | Scoop.it

AI As Marketing Gimmick

We agree AI is being used as a gimmick right now. We understand why too. Marketers and marketing love shiny new things. We tend to hop aboard before fully understanding the math. 

 

We have left brain creatives for the most part and so such early hopping is understandable and, to some extent, what we are paid to accomplish. Artificial intelligence (AI) will revolutionize marketing and make even the most creative among us learn some new math. 

We agree with the premise and recommendations here but are more kind in our evaluation of the "why" behind why fellow travelers are gimmickizing AI. 


Via Martin (Marty) Smith, Os Ishmael
Martin (Marty) Smith's curator insight, July 18, 2017 9:00 AM

Agree but aren't as harsh since we understand why most marketers are treating AI as a gimmick - who wants to do the math? 

Neal Fusco's curator insight, July 24, 2017 3:55 PM
We all like new ideas but that doesn't mean that they are necessarily good.  We need to choose carefully until we fully understand what they are all about!
YoungHustlerCeos's comment, April 27, 2021 12:11 AM
nice
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