digital marketing strategy
184.9K views | +0 today
Follow
 
Rescooped by malek from Curation, Social Business and Beyond
onto digital marketing strategy
Scoop.it!

Hone in on Your Target Market

Hone in on Your Target Market | digital marketing strategy | Scoop.it
From curatti.com - May 26, 2017 9:03 AM
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat

Via janlgordon
more...
janlgordon's curator insight, May 23, 2017 1:26 PM

I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.

 

We can create valuable information for our readers when we know their pain points.

 

Improve Your Content Reach

 

In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.

 

Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.

 

Here's what caught my attention:

 

  • When gathering data about your customers find out things such as demographics, age, financial status, ect. By answering these you can create a buyer persona.

 

  • Have a CRM program in place so that your company can track your communication. This will help improve your customer relations.

 

  • Use surveys to gather information about your prospects and customers. Keep these short, simple, and use direct yes and no questions.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eT1d30bYDPT

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Sign up to comment
digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn