One thing that really got me thinking is how Instagram only allows you to link to 1 website or page in your profile’s description (unless you’re paying for ads).
This really changes the playing field and limits a brand’s opportunities to promote the sale – at least by traditional standards.
We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies. Unfortunately, looks can be deceiving.
The reality is that it’s a gradual process. In fact, when it’s the talk of brands, 50 percent of Instagrammers follow at least 1 business, but only 5 percent of them take action (like shopping) after being inspired by a post....
Via Jeff Domansky, Os Ishmael
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Neil Patel shows how to sell on Instagram.