digital marketing strategy
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Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | digital marketing strategy | Scoop.it
A social media executive is frustrated with influencers.
Via Martin (Marty) Smith, Os Ishmael
malek's insight:

"Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit."

Martin (Marty) Smith's curator insight, May 17, 2016 4:36 PM

So wait, you mean I could have been paid for this? Always a day late and a dollar short on this kind of stuff (lol). Marty 

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