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The Best Advice to Follow for Social Media Content Success

The Best Advice to Follow for Social Media Content Success | digital marketing strategy | Scoop.it
Struggling to socialize your content efficiently and effectively? Gather some social media tips from our Twitter chats – Content Marketing Institute

Via donhornsby
donhornsby's curator insight, February 29, 2016 3:59 PM
(From the article): How can we tell if our social media efforts are effective?

The issue: It’s easy to see a bunch of “likes,” shares, comments, and compliments on your posts and think you’ve got this whole social media thing under control. But while signs and sentiments like these may be encouraging, they won’t help you understand what’s working and what isn’t, let alone satisfy your CMO and stakeholders that your social efforts are paying off.

 

Advice you can trust: Like everything in marketing, true social media success needs to be evaluated in terms of the tangible value it provides for your business – something the participants in our first Twitter chat on social media ROI remind us:


[We] have to prioritize what we can measure and map to our business objectives. – Scott Lum


I’m being told lately “If we can’t measure it, we’re not doing it.” So, #measureeverything. – Heather Vaughn

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