Email marketing has never had good press. That's because many newsletters look the same.
Unfortunately, what works for one marketer may not for another person. You need to be creative.
As I always say, the most creative ideas are often the simplest.
Rohan Ayyar has written a very good articles for HubSpot. Here are his suggestions, accompanied with case studies:
- Understand the user experience
- Reengage inactive subscribers
- Leverage coupons beyond sales
- Build reviews into your emails
Bookmark the post. You may find yourself coming back to it quite often.
Read it at http://blog.hubspot.com/marketing/email-marketing-experiments
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