Introduction...
At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to work separately from marketing.
So what is the role of a growth hacker?
Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.” These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.
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Via Marteq, Spiros
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Growth hacking is a product of a marketer's lack of technical background, and if your company has one or is considering one, then that's indicative of what, as a B2B marketer, needs to be done. If I were a CIO, I'd consider growth hackers as a part of compensating for the lack of marketing technology thought coming from Marketing.
You've been warned.
Anyway, this is great collection of related articles should you want a backgrounder on the subject.