![The Future of Mobility [Infographic] | digital marketing strategy | Scoop.it](https://img.scoop.it/bPxMyMT27G_vj8xEjX9_DTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.
Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.
The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...
Via Lauren Moss
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Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is..
Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren?
Mobile Commerce:
> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."
> Roughly 58% of smartphone users have made purchases on their smartphones.
> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."
Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!