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How to Use Social Media to Build Links

How to Use Social Media to Build Links | digital marketing strategy | Scoop.it

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello
malek's insight:

Since the introduction to Google’s latest algorithm ‘Penguin,’ social media has become increasingly important. The platforms provide the perfect environment for companies to build up links to their main website, through interacting with other influencers, sharing valuable content and building up a following of targeted users

Pierrick Fischer's curator insight, June 10, 2013 5:20 AM

Creating your links strategy? Anchor text is starting to be outdated... Step into the future already and switch to Social Media to be No. 1!

Michael Ehline's comment, August 28, 2013 11:33 PM
This is amazing
ManufacturingStories's curator insight, September 2, 2013 9:35 AM

We are most successful building links with Twitter and Pinterest.  Just learning about how to do it iwth Google+.  Hardest problem is getting folks we Like on FB to Like us back. 

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