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As human beings, we instinctively know that visuals are more powerful than purely text-based content. Yes, we can craft compelling stories with just words and our readers’ imaginations, but adding visuals can help us bring our words to life. This interactive graphic backs up our instincts with some interesting stats: Not only is visual content
Via Os Ishmael
Interesting article with good advice about brand storytelling. However, there are a number of stats that are not sourced i.e "Articles that contain images get 94% more views than articles without," or "40% of people respond better to visual information than to plain text." Whereas these stats may make intuitive sense, they lack credibility.
Read it for points worth pondering only.
Lo storytelling è anche 'visuale', anzi è ancora più efficace quando si utilizzano strumenti visuali per 'narrare'. Ecco quattro trucchi utili per chi vuole utilizzarlo da questo punto di vista...