This is a great article on the power of word-of-mouth storytelling.

It features insights into how Domino's Pizza owned up to - and then completely owned - their negative customer feedback.

Everyone loves honesty - even from people who admit to selling millions of substandard pizzas - as seen by Domino's subsequent huge upturn in fortunes.

All hail the power of a good story!

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Storytelling