TL;DR: Mention other people.

It’s that simple. People spend hours slaving over fantastic content but forget to consider how they are going to promote it when it’s finished. Then when it’s ready they tweet/share/pin it into the ether and it’s gone forever.

You’re left thinking it was no good, doubting your own ability and crying into your Weetos (just me?) when in fact you just didn’t give anyone a reason to read it.