I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.

Brands need to develop their own digital content platform before leveraging social media.

Why Social Media is About Distribution

A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.

Brenner explains how to create your own branded hub in an authentic and simple way.

Here's what caught my attention:

• Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.

• It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.

• Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/LjmA308PcKP

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