Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."
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If you’re spending a great deal of energy and hand wringing over how well your company is regarded in the marketplace, you’re not alone. It's a well-accepted fact that as the brand affinity needle drops or stagnates, companies are forced to ride down the slippery slope of lost market share, declining profit margins and damaged stakeholder enthusiasm.
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Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
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Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...
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This is a story of how we become adults and get lost into the business stuffs. We forget enjoying life, making and listening stories. This is one reason why com
An article to make your day.
Dear Karen, Who wants to be boring, and then again, who still believes in fairy tales; children, teachers…, not the people who are good with numbers and need to make important decisions! A few days ago I was told by my superior that I still have a lot to learn, that I seem to be living in an alternative universe where people still WANT to listen to fairy tales. Well, as helpless and childish it may seem, I do believe that you cannot take people for granted, you cannot patronise them in order to “convert” them, you need to try to understand them and their needs or they will be “converted” by the ones who do, or, at least are trying to. Thank you for your scoop and your comment. Good luck with your MBA students, they are lucky to have you!
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"Telling To Win", more examples to illustrate the power of storytelling.
If you ever doubted the power of storytelling I challenge you to watch thesde TVCs without being moved. Simple yet profound. A lesson for all of us in how to make genuine human connections. Okay, so they are tv commercials - it doesn't matter. There are terrible TV commercials but what these stories do in just 1-3 minutes is sheer brilliant storytelling. Well done to all involved.
Brilliant examples for emotional storytelling in advertising.
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Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Going for the jackpot: fans deal your story..very clever