Unfortunately, many landing pages overload visitors with information and options. All of the choices end up confusing visitors, which results in fewer customers.

 

How Not to Confuse Your Landing Page Visitors:

1. Help Visitors Take the First Step

The first rule about not confusing people with too many options is…give them fewer options. Though challenging to some, it is crucial to minimize the number of actions you ask visitors to take on your landing page. The purpose of a landing page is to allow people to start the process and get their foot in the door. It’s where the visitor begins the journey with you, so the fewer choices a visitor has to make on your landing page, the better....

Via Jeff Domansky, Os Ishmael