Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
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digital marketing strategy
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Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
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Billy Wilder was a legendary writer and director who created 10 tips for writing screenplays. Turns out they're just as applicable to landing pages.
Billy’s 10 writing rules also make for a great guide to landing page optimization.
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First, it’s important to know that the main purpose of your landing page is to generate leads. That’s it. Nothing too complicated.
The worst sin is the absence of a clear value proposition.
People will only take action if they understand and want the value that you offer.
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Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.
Many studies have been conducted about landing page forms, and it’s a general consensus that the more information you ask for, the lower your conversion rate will be.
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"Landing pages are a critical tool for meeting your ever-increasing lead generation goals.
What are those landing page characteristics that kick in our feel-good senses and also help to reduce landing page friction?
three copy writing mistakes you are probably making on your landing pages — and how to correct them.