This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
Via janlgordon, massimo facchinetti
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
Rescooped by malek from Curation, Social Business and Beyond |
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.
Why follow links are a turn-off when it comes to Google search.
Avoid Using Follow Links in Sponsored Posts
In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.
Capaloff explains the rules that Google has set forth and how they calculate your PageRank.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/ITMA309sA7T
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
A huge amount of what we’ve traditionally call ‘content’ in learning is actually instructional design: the pacing and variety of activities, the flow, the challenge of zeroing in on the best and most enjoyable way to help someone master a particular skill. Those elements aren’t going anywhere.
The problem with UX (user experience) is that customers only really notice its absence. If you absolutely nail the UX of your digital product, the only people who will congratulate you are UX nerds like me. If you mess it up, though, you’ll know about it soon enough. You’ll notice the complaints. You’ll notice the attrition. You’ll notice the churn.
Spannende consequentie voor onderwijs, als niet de vakinhoud er meer toe doet, maar wat je ermee doet, wat je ermee kunt en wat je ervaart.
1. user experience
2&3. toegankelijkheid en keuzemogelijkheden
4. kosten
5. data
Maar dan komt de toets ... interessant.
L'assioma per cui "il contenuto è sovrano" sembra incrinarsi sempre di più. Ma allora cos'altro conta nella comunicazione? Ecco cinque elementi che potrebbero avere altrettanta importanza...
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Scooped by malek |
While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors.
Striking the balance between writing for user and optimizing for robots is the critical seo function
Rescooped by malek from SOCIAL MEDIA, what we think about! |
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?
I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.
So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.
If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.
Rescooped by malek from Curation, Social Business and Beyond |
This post was written by Jayme Thomason for Content Marketing Institute
I think we're all probably suffering from content marketing overwhelm?
I thought this article had some good ideas to cut the complexity.
Here are a few things that caught my attention:
Traffic sources This tells us from which social media spaces, email campaigns, or websites most of our traffic is coming from.
****Increase your engagement in the ones that are sending the most traffic.
Keywords What words are people using when they find your content in search engines?
****Make sure you are using them in your content on a frequent basis.
Most popular content This will tell you which pages on your website or posts on your blog are getting the most traffic.
****Whatever they are, create more content on those subjects or figure out how to repurpose that content for other uses.
Excerpt:
"If Leonardo Da Vinci was a content marketer today, I think he might say something like,
“Content marketing is only as valuable as the people who consume it deem it to be.” Behind the scenes, our processes can be as complex or as simple as we choose to make them."
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Read more:
http://www.contentmarketinginstitute.com/2011/10/cutting-complexity-of-content-marketing/
I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.
Why long form content is well received by your audience.
Long Form Content Success Strategies
Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.
Kramer explains the impact of long form content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
.
Read full article here: http://ow.ly/iNl2309GWns
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today