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the optimal ratio of curation to creation may be as high as 90% curation to 10% creation. Creating content is expensive. Curation, by comparison, is much less expensive.
Via Ana Cristina Pratas, Yann De Tod
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digital marketing strategy
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Marty is providing "a beginner's guide to curation". Sifting through contents and chery picking articles to scoop.it.
The best part is how curation add value to original content