The Often Forgotten Ingredient for Measuring Content Marketing

Fresh out of lead generation ideas? You're in luck. Here's an epic roundup of 32 tactics that will fill your pipeline with new leads.

Without a doubt, content fuels your sales pipeline. At least it should.
Whether it’s snackable content for easy consumption, or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with the sales pipeline.

Business-to-business companies are flocking to content marketing to increase B2B lead generation, according to a Starfleet Media report.

Marketing automation is blowing up, big time. And just like there is an arms race with content marketing, there is another battle going on when it comes to marketing automation software companies that are trying to establish themselves as “top

Content marketing is a way of life for many businesses. It’s a primary way B2B marketers generate leads, establish thought leadership, engage and brand build

The days of being grudgingly accepted as a necessary cost center are numbered for Marketing. Today, the writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.

CMOs and VPs of marketing need to step up and take responsibility for revenue production. That means coming to the table with a revenue marketing forecast and aligning tightly with Sales to ensure the revenue goal is met.

There’s no beating around the bush: B2B demand generation is how your business stays in business. Given that it’s such an important process, even businesses that are doing it well are always wond…