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How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th 
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With the number of advertising programs that limit or down-right prevent adult products, services, and websites from participating, I'm often asked about just where adult businesses can advertise o... Via Gracie Passette
Deanna Dahlsad's insight:
Includes solid info for mainstream advertisers (but there are NWS images as example ads).
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Time and again, we hear online merchants urging online marketplaces to advertise their sites more prominently, with many sellers advocating TV campaigns to drive shoppers to their listings. eBay and Overstock.com have run some memorable television ads in the past, but for the most part, online marketplaces stick with Internet, email and affiliate marketing to attract shoppers. So news that Rakuten.com Shopping has begun promoting its marketplace through television and billboard advertising in the U.S. is big news, even though they are testing the campaigns in limited geographic areas.
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The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.
What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.
These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business.... Via Jeff Domansky, Deanna Dahlsad
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Paid search advertising had a good year in 2013, hitting an all-time high, according to research. And the paid search ecosystem is showing signs of increased efficiency as clicks increase while impressions drop. Ad spending on Bing/Yahoo! grew 43% year over year, while Google saw an increase of 19%.
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Deanna Dahlsad's insight:
I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?
Deanna Dahlsad's curator insight,
January 18, 2014 5:18 PM
I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?
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The Independent Sex doesn't sell? This study into women's response to raunchy advertising ... Via Desife
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These days, models like Keira Knightley (inset) pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, like Rosie Huntington-Whiteley did recently.
Deanna Dahlsad's curator insight,
December 8, 2013 6:04 PM
Despite the fact that this issue was discussed back when I was in college decades ago -- and likely long before that, this article makes the following claims:
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thestrongestmustache:
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1952 Scandale stockings advertisement illustrated by Rene Gruau.
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I don’t know about the rest of the stuff, but I sooo want that plastic bowling ball ornament / keepsake / gift certificate holder shown at the bottom of this 1962 ad. Puh-leeze, Santa? (That ...
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I don’t know that I actually have to beat all the dead horses in this vintage ad, do I? [But] while we are on the subject of hair…
Deanna Dahlsad's insight:
One horrible vintage ad (and those who click through to read will find lots of info on hair history).
Deanna Dahlsad's curator insight,
November 20, 2013 12:15 AM
Horrible advertising & hair's cultural power.
Deanna Dahlsad's curator insight,
November 20, 2013 12:16 AM
Horrible advertising & hair's cultural power.
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It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?
Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked: Via Gracie Passette, Deanna Dahlsad
Deanna Dahlsad's insight:
I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered. If your product or services fits the demographic, why not?
Deanna Dahlsad's curator insight,
November 19, 2013 6:36 PM
I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.
Deanna Dahlsad's curator insight,
November 19, 2013 6:36 PM
I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered. 
malek's comment,
November 20, 2013 7:43 AM
Nothing beats a pragmatic approach, fully agree with your view
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The Game is Broomsticks
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Deanna Dahlsad's insight:
Yes, you absolutely need a nude female to sell projectors.
Deanna Dahlsad's curator insight,
November 12, 2013 4:04 PM
Yes, you absolutely need a nude female to sell projectors.
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In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
Deanna Dahlsad's insight:
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The Russians don't need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons - they get straight to the point. Thanks Tim.
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Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived… Via Gracie Passette
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Although online marketing is a growing resource for product and service promotion, print advertising still creates a significant impact on those who pick up your advertisement. Both online and print advertising can be designed to target a certain group for maximum effect. However, print advertising is tactile. The reader can hold on to it, or pass it off to a friend. Online advertisements are gone as soon as the reader clicks away from the page. Via Matt Skallerud
Deanna Dahlsad's insight:
This would be a more effecrive article if the author had linked to (or at least properly named) the "recent study" mentioned.
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weirdvintage: “ Vectra hosiery advertisement—Seventeen Magazine, December 1964 (scanned by weirdvintage) ”
Deanna Dahlsad's curator insight,
October 5, 2013 8:09 PM
So much hosiery technology history in one ad
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The “new woman” rode bicycles — and she smoked and likely even chewed tobaccie. So it makes sense that folks would advertise tobacco directly to her. In this antique tobacco...
Deanna Dahlsad's insight:
History in advertising
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The latest Fathead commercial featuring Clay Matthews of the Green Bay Packers. WARNING: These are the secrets the big home improvement stores don't want you...
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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